in a decade! Count on the Pro Bowl airing before theinstead of after it for a while...
via press release:
ESPN Delivers Highest-Rated and Most-Watched NFL Pro Bowl in a Decade
Last night’s 2010 Pro Bowl telecast on ESPN delivered the highest-rated and most-viewed NFL all-star game in a decade. Based on fast national ratings, the Pro Bowl delivered an 8.2 household coverage(7.1 U.S. household rating), 8,123,000 households, and 12,297,000 viewers -- making it the highest-rated and most-watched NFL Pro Bowl since the 1999-00 game on ABC (8.6 household rating, 8.7 million households, 13.2 million viewers).
ESPN's 2010 Pro Bowl -- a 41-34 AFC victory over the NFC All-Stars -- out-delivered NBC's 2009 telecast by 32% among households and 40% among viewers. ESPN’s rating was 40% greater among the key male and adult demos, including 72% higher among viewers 18-34.
ESPN’s on-site coverage ofXLIV in South Florida continues throughout the week with content across 18 ESPN platforms, including more than 80 hours on television and 55 hours on ESPN Radio.