Safe Bet: Look For NFL Pro Bowl To Air Before Super Bowl Again In 2011
Based on early metered market numbers, last night’s Pro Bowl in Miami on ESPN the week before the Super Bowl averaged a 7.9 household rating. That’s up 39% versus last year’s 5.7 household rating on NBC when the game aired the week after the Super Bowl. We will post the viewer averages and 18-49 demographic ratings when they are available later today.
Sure, lots of stars bailed out, and none of the Pro Bowl selections from the Super Bowl participants – the Colts and Saints — could play, but, the ratings were better anyway.
Next year the game returns to Hawaii, but the date hasn’t been set yet. I think it’s safe to make your plans for January 30, 2011. That’s the Sunday before Super Bowl XLV on February 6, 2011.