The second episode of Spartacus: Blood and Sand averaged a .4 adults 18-49 rating and 0.773 million viewers on Starz Friday night. Like the first episode though, it was widely available online and On Demand (also through Encore) before the episode aired. Next weeks numbers, when I believe it will air only on Starz, with no pre-availability chould be more telling.
Last week's premiere had a lot of numbers to sift through via the various airings, but it averaged a 0.3 adults 18-49 rating and 0.659 million viewers on Starz and a .2 adults 18-49 rating and 0.578 million viewers on Encore.
Update. Additional info via Starz:
Preliminary Nielsen ratings data indicates that the Friday, 1/29 10PM ET/PT premiere of episode #2 of “Spartacus: Blood and Sand” outperformed its Friday, 1/22 ET/PT series premiere/episode #1 counterpart on by about:
* 29% (2.8 versus 2.1) in HH ratings, and
* 17% (773,000 versus 659,000) + 114,000.
The above is the live premiere telecast rating + early same-day DVR. These figures might in fact go up modestly with additional same-day DVR data, which is expected to come in tomorrow morning.
Other notable highlights:
* the #1 ranking among all premium programs for 1/29
* 26% increase in audience among A18-49
*Increased M18+ audience by 50%
| Demo | Ep. 102 Live + SD AA Projections (000s) | Ep. 101 Live + SD AA Projections (000s) | % Increase | Ep. 102 Live + SD Coverage Area Rating | Ep. 101 Live + SD Coverage Area Rating |
| HH | 595 | 461 | 29% | 2.8 | 2.1 |
| P2+ | 773 | 659 | 17% | 1.3 | 1.1 |
| A18-49 | 465 | 369 | 26% | 1.7 | 1.4 |
| M18+ | 490 | 327 | 50% | 2.2 | 1.5 |
