Disney XD Records All-Time January Highs, Including I’m In The Band

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via press release:

Disney😄 Records All-Time January Highs in Prime and Total Day in Total Viewers and Across All Target Kids Demos

Disney😄 Leads All Kid-Targeted Cable Networks in Year-to-Year Growth in Prime and Total Day Across All Core Kid Categories

Launching Mid-Month, Original Series “I’m in the Band” Becomes Disney😄’s No. 1 Original Series Debut Ever in Total Viewers and Across All Key Kids

January 2010

The biggest year-to-year gainer among kid-targeted cable networks, Disney😄 wrapped January 10 as the most-watched January in the net’s history (includes Toon Disney) in Total Day in Kids 6-14 (132,000), Boys 6-14 (84,000), Kids 6-11 (104,000), Boys 6-11 (65,000), Tweens 9-14 (79,000) and Boys 9-14 (51,000).  In addition, the month also qualified as the net’s most-watched January in Total Viewers (273,000).

  • Disney😄 delivered the largest year-to-year growth of any cable network in Kids 6-14 (+23%), Boys 6-14 (+35%), Kids 6-11 (+21%), Boys 6-11 (+30%), Tweens 9-14 (+30%) and Boys 9-14 (+42%).
  • Versus Toon Disney’s year-ago performance, Disney 😄’s ratings surged by double-digit percent margins across all core demos, including by 23% in Kids 6-14 (132,000 vs. 107,000) and by 35% in Boys 6-14 (84,000 vs. 62,000).
  • Impressively, Disney😄 has increased its audience year to year for 13 consecutive months across all target Kid and boy demos (dates back to Jan 09), including by double-digit percentages at least 10 straight months across-the-board.

In Prime, Disney 😄 registered new January highs across all kid demos: Kids 6-14 (154,000), Boys 6-14 (102,000), Kids 6-11 (119,000), Boys 6-11 (77,000), Tweens 9-14 (95,000) and Boys 9-14 (68,000).

  • Cable’s growth leader among kid-targeted cable nets across all target kid demos, Disney😄 delivered its 13th consecutive month of double-digit year-to-year percent increases in Kids 6-14 (+27% – 154,000 vs. 121,000), Kids 6-11 (+18% – 119,000 vs. 101,000), Tweens 9-14 (+44% – 95,000 vs. 66,000) and Boys 9-14 (+79% – 68,000 vs. 38,000), and 11th straight month in Boys 6-14 (+44% – 102,000 vs. 71,000) and Boys 6-11 (+28% – 77,000 vs. 60,000).

Programming Highlights

  • On Monday, January 18, newest original series “I’m in the Band” (7:00 – 7:30 p.m.) launched as Disney’s😄’s No. 1 series premiere in the net’s history (includes Toon Disney) in Total Viewers (863,000) and across the net’s core kid and boy demos: Kids 6-14 (528,000), Boys 6-14 (325,000), Kids 6-11 (358,000), Boys 6-11 (241,000), Tweens 9-14 (375,000) and Tween Boys (231,000). Moreover, “I’m In the Band” posted the net’s best numbers in the half-hour ever in Tweens 9-14 and Tween Boys.

Disney😄 is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney😄 is seen on a 24-hour, advertiser supported network that reaches over 75 million households via its basic cable affiliates. Disney😄 recently launched in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, final national U.S. ratings, most current, January 2010: 12/28/09-1/31/10.  Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. – 6 a.m.).

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