via press release:
USA DELIVERS MORE TOTAL VIEWERS THAN ANY JANUARY IN HISTORY
Mid-Season Premieres of Hit Originals, & Power USA to opening year victory
NEW YORK, NEW YORK – February 2, 2010 – USA was the #1 network in January 2010, registering double-digit victories with +16% more P25-54 (1.45 million), +13% more P18-49 (1.34 million), +20% more total viewers (3.27 million) +24% more households (2.42 million) than the #2 ESPN. USA was also the top network in January’s P18-34 cable prime delivery, with 6% more P18-34 (598,000) than #2 TBS, and the basic cable network with the largest household coverage(2.44, +0.47 over #2 ESPN).
USA delivered more total viewers and households this month than any cable network has ever averaged in a month of January, beating USA’s own records set in 2009.
USA continues to out-perform The CW, delivering more than twice the number of P25-54 (+109%) and total viewers (+140%) as the broadcaster while registering double-digit victories among P18-49 (+77%) and P18-34 (+36%). USA registered victories over Broadcast in 59 primetime (M-Su 8P-11P) hours this month, with new episodes of USA Originals, , and , WWE MONDAY NIGHT RAW, hit movies, and episodes of the hottest acquired series on cable, , LAW & ORDER: , and HOUSE.
- Three of the top five P25-54 series on cable in January were on USA, led by a new season of at #1 among both P25-54 (2.52 million) and P18-49 (2.52 million). and both found success on new nights this month with Tuesday’s , taking in 2.01 million in P25-54 and 1.93 million in P18-49 while ’s new Wednesday 10P slot drew 2 million in P25-54 and 1.91 million P18-49.
- The mid-season premiere of WHITE COLLAR hit series highs with 2.12 million in P18-49 and its second best numbers ever, behind the fall finale, in P25-54 (2.21 million). The last time more P25-54 or households tuned into this time period on USA was for the 2003 Westminster Dog Show. This was the biggest P18-49 audience to the time period on USA since 12/14/04 and the best total viewer audience since 2/15/05. More men watched the WHITE COLLAR mid-season premiere than anything else in this timeslot since June 12, 2001.
- and had impressive P18-34 performances this month as brought in its top episode to date for this demo on January 28 and PSYCH had its 2nd best ever for the January 27 mid-season premiere.
- The top acquired series on cable aired on USA in January, led by at #1 with 1.73 million in P25-54, 1.37 million in P18-49, 4.41 million total viewers, and 3.28 million households. LAW & ORDER: was the 2nd most popular acquired series this month among P25-54 (1.31 million), P18-49 (1.28 million), total viewers (3.01 million), and households (2.39 million) while HOUSE was #3 in P25-54 (1.11 million).
USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.