Robot Chicken, Aqua Teen, Ben 10, Clone Wars Headline Adult Swim, Cartoon Network Ratings Weeks

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via press note:

ADULT SWIM

  • With January ’10 coming to a close, Adult Swim once again took its #1 ranking for total day delivery of key young adult demos, earning solid ratings and delivery gains across adults 18-34, adults 18-24, men 18-34 and men 18-24.  For the month, average delivery of adults 18-34 (476,000) increased by 15% compared to the same 2009 time period, while ratings (0.7) increased by 17%.  Similarly, adults 18-24 delivery (248,000) increased by 9% and ratings (0.9) by 13%.  Men 18-34 average delivery (278,000) improved by 13% and ratings (0.8) by 14%, while men 18-24 delivery (1.0) improved by 3% and ratings remained unchanged.
  • Compared to all broadcast and cable television programming from 11 p.m. to 12 a.m., Adult Swim ranked #1 among adults 18-24 and men 18-24, beating all late-night talk show competition.
  • For the final week of Januarly ’10 (week 5) compared to the same week in 2009, Adult Swim also claimed the #1 ranking for total day delivery of adults 18-34 (508,000/up 17%), adults 18-24 (274,000/up 10%), men 18-34 (292,000/up 9%) and men 18-24 (159,000/down 5%).  Adult Swim programming—including Family Guy, Robot Chicken and Aqua Teen Hunger Force—accounted for 16 of the top 50 telecasts of the week on ad-supported basic cable among adults 18-34.

CARTOON NETWORK

  • Across the final week of Janulary ’10, Cartoon Network’s Friday night of original action-adventure programming proved particularly powerful among targeted kid and boys demos.  At 8:30 p.m., a new episode of Ben 10: Alien Force fueled significant double-digit delivery and ratings growth across the board compared to the same time period in 2009—kids 6-11 delivery (786,000) grew by 46%, kids 2-11 delivery (1,111,000) grew by 32%, kids 9-14 delivery (505,000) grew by 50%, boys 6-11 delivery (624,000) grew by 36%, boys 2-11 delivery (813,000) grew by 24% and boys 9-14 (382,000) grew by 35%.  For the month, Ben 10: Alien Force average delivery of kids 6-11 (751,000) improved by 49%, kids 2-11 delivery (1,101,000) by 60% and kids 9-14 delivery (518,000) by 40%.
  • Star Wars: The Clone Wars (Friday, 9 p.m.) immediately followed Ben 10: Alien Force, earning its highest delivery averages among kids and boys 6-11 since the Season 2 premiere on Oct. 2, 2009.  Kids 6-11 delivery peaked at 887,000, while boys 6-11 delivery peaked at 716,000.  Additionally, kids 2-11 delivery peaked at 1,119,000 and kids 9-14 delivery peaked at 708,000.
  • New episodes of Cartoon Network’s animated comedies also earned solid double and triple-digit delivery gains among key kid and boys demos.   Compared to the same time period last year, Chowder (8:30 p.m.) saw kids 6-11 delivery (698,000) advance by 40%, kids 2-11 delivery (1,024,000) advance by 39% and kids 9-14 delivery (481,000) advance by 44%.  Even more impressively, Johnny Test (8 p.m.) saw kids 6-11 delivery (812,000) improve by 68%, kids 2-11 delivery (1,150,000) improve by 69% and kids 9-14 delivery (560,000) improve by 66%.  Boys 2-11 delivery (818,000) jumped by 108% and boys 9-14 delivery (471,000) jumped by 126%.
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