Monday Night (8-11pm): For the 3rd week in a row, ABC increased its overall audience from the year-ago night, gaining 8% year to year (10.4 million vs. 9.6 million on 2/2/09).
beating Fox’s original dramas (House/24) in Total Viewers (11.7 million vs. 11.6 million) and Adults 18-49 (4.1/10 vs. 3.9/10). The ABC unscripted series won its 2-hour time period for the 3rd straight week among Adults 18-34, beating runner-up Fox by 11% (4.0/11 vs. 3.6/10). For its 5th straight telecast, towered over its time slot and registered as Monday’s #1 TV show with Women 18-34 (6.3/16).: On the Wings of Love (8-10pm): From 8-10pm, ABC’s earned second place in viewers and young adults to CBS’ original comedy block,
- season-high, marking its 4th consecutive week of growth in both Total Viewers and Adults 18-49. built to another
- Bucking the general trend for many unscripted shows, The Bachelor attracts a highly desirable upscale audience. Season to date, The Bachelor places among the Top 10 highest-rated television series in Nielsen’s top income break: Adults 18-49 in homes with $100K+ annual income (#9). In fact ranked among the all unscripted TV series this season, The Bachelor (5.9 #1 unscripted series on the major broadcasts networks this season. For perspective, -Tuesday reports an index of 115 and -Wednesday is also at 115. ) paces behind only Fox’s American Idols, outperforming CBS’ (5.3) and (5.3) and NBC’s 8 (5.0) and 9 (4.9). Based on its Index (158), or concentration of high-income viewers in its audience, The Bachelor stands as the
(10-11pm): ABC’s repeat took second place in the 10 o’clock hour to CBS’ original : Miami, beating out NBC’s original Jay Leno by 4.1 million viewers (8.0 million vs. 3.9 million) and by 100% in Adults 18-49 (2.2/6 vs. 1.1/3).
- The replay improved ABC’s performance in the hour over the same night a last year with original programming by 1.2 viewers (8.0 million vs. 6.8 million).
- In Total Viewers and Adults 18-49, the series’ highest-ever repeat numbers. achieved