Third Annual The BET Honors Averages 2.4 Million
via press release:
2.4 MILLION TOTAL VIEWERS TUNE IN FOR THE THIRD ANNUAL “THE BET HONORS”
Hosted By Gabrielle Union, THE BET HONORS Recognized the Accomplishments of Whitney Houston, Queen Latifah, Sean “Diddy” Combs, Keith Black, and Ruth Simmons
NEW YORK—February 2, 2010—BET Networks continues the momentum as the leading network for African Americans with an impressive viewership of THE BET HONORS. This year’s airing of THE BET HONORS drew in 2.4 million viewers according to Nielsen Media Research. Hosted by the beautifully talented Gabrielle Union, the amazing show recognized the accomplishments of Whitney Houston, Queen Latifah, Sean “Diddy” Combs, Keith Black, and Ruth Simmons on Monday, February 1 at 9:00 p.m.*
THE BET HONORS was cable’s number one Monday night special. Moreover, this year’s BET HONORS posted triple digit time slot gains to the tune of +245% (vs STD) and it was ad-supported cable’s number one weeknight entertainment special for 2010.
Aptly themed “What Extraordinary Looks Like,” this year’s presentation treated viewers to astounding performances by the legendary Stevie Wonder, R&B singer Trey Songz, neo-soul artist India.Arie, gifted singer Jazmine Sullivan, the illustrious Patti Labelle, R&B group Take 6, award-winning soul singer Mary J. Blige, gospel songstress Kim Burrell, singer/actress Jennifer Hudson, producer/recording artist Ryan Leslie and Grammy Award-winner Maxwell.
In addition to paying tribute to the lives of leading African Americans in and out of the entertainment industry, THE BET HONORS took time to recognize those affected by the devastated earthquake in Haiti and donated thirty thousand dollars to musician, producer, and activist Wyclef Jean’s foundation YÉLE for emergency relief in Haiti.
Stephen Hill, President of Music Programming and Specials, BET Networks, and Lynne Harris Taylor, Vice President of Specials, BET Networks are executive producers, along with John Cossette of John Cossette Productions.
For more information on THE BET HONORS, visit www.bet.com/bethonors
*All times ET/PT.
About BET Networks
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.