Updated: Lost Premiere 18-49 Ratings Up ~10% Over Last Year

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Update: Lost premieres up. My back of the envelope average of a 5.6 adults 18-49 rating from 9-11 would be a 10% increase over last season’s 5.1 rating.

Here are the overnight adults 18-49 ratings for the half hours from “Travis Yanan:

8:00 – 4.0
8:30 – 4.2
9:00 – 5.7
9:30 – 5.6
10:00 – 5.4
10:30 – 5.6

Here is the original post information:

Note that these are preliminary household ratings from the 56 metered markets, not adults 18-49 ratings, but an increase of 22% in comparable household ratings from last season’s premiere suggests a likely similar increase in other ratings metrics.

The regular overnight report will be posted when the numbers are available.

From Marc Berman’s Daily Column:

In season-premiere news, two episodes of the final season of ABC’s Lost were on the map with a second-place finish in both the 9 p.m. (8.5/13) and 10 p.m. (7.9/13) hours. Take a look at the half-hour breakdown:

Lost (ABC)
9:00 p.m.: 8.6/13 (#2)
9:30 p.m.: 8.3/12 (#2)
10:00 p.m.: 7.9/12 (#2)
10:30 p.m.: 7.8/13 (#2)

Compared to the two-hour year-ago season opener on Wednesday, Jan. 21, 2009 (6.7/10 from 9-11 p.m.) this was an increase of a noticeable 22 percent. Based on this growth, you can anticipate in the vicinity of 14 million viewers and a 6-rating among adults 18-49 for the return of Lost. The fast affiliate results will, of course, be posted at PIFeedback by approximately 12 p.m. ET.

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