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TV Ratings: Lost Premieres Up; Idol Lifts Fox To Ratings Win

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February 3rd, 2010


Scoreboard FOX ABC CBS NBC Uni CW
Rating: Adults 18-49 6.4/16 5.1/13 3.5/9 3.0/8 1.5/4 0.3/1
Rating: Adults 18-34 5.5/15 5.0/14 2.4/7 2.2/6 1.7/5 0.3/1
Total Viewers (million) 16.855 11.366 16.063 7.941 3.863 0.767


The final season premiere of Lost was up in the adults 18-49 ratings from last season's premiere, while American Idol stayed strong and helped Fox win the night. CBS's lineup and NBC's Biggest Loser held up reasonably well under the Idol + Lost competition.

Lost's 5.6 adults 18-49 rating from 9-11pm was up 10% from last year's 5.1 rating. (although ABC is reporting last year's premiere at a 5.0 rating, which would make the increase 12%) That's quite an accomplishment in today's broadcast television environment and bodes well for this season's results. It was also ABC's best two hour ratings for a series since 11/27/07.

American Idol's 8.9 rating at 8pm was down just 1% from last Tuesday, and since there was an overrun into the 9pm hour is somewhat likely to increase in the final ratings. Idol haters can continue to lament, it's down just 5% in the 18-49 ratings so far this season from last season to date. Following Idol, Kitchen Nightmares posted its largest ever 3.9 adults 18-49 rating, although with the Idol overrun, that's likely to be adjusted downward in the finals.

CBS held up pretty well during the Lostapalooza. NCIS was up 8% from last week to a 4.3 rating, while NCIS:LA was down 3% to a 3.6 rating. The Good Wife took the biggest hit, down 13% from its last original episode to a 2.6 rating.

NBC's Biggest Loser likely benefited more from not being against Idol, than against its head to head with Lost, as it was down just 3% from last week to a 3.7 rating from 9-11pm.

In Late-Night Local People Meters Monday night:

  • Conan O'Brien (1.0/4 in 18-49 in local people meters with an encore telecast) trailed CBS's first-run Late Show (1.1/5) in Nielsen's 25 local markets with People Meters.
  • At 12:35 a.m., Jimmy Fallon (0.5/3 in 18-49 in local people meters ) tied CBS's Late Late Show (0.5/3 with an encore telecast).
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 8.4 22 23.359
CBS NCIS 4.1 11 18.538
ABC Lost (clips) 4.0 11 9.980
NBC The Biggest Loser (repeat) 1.6 4 5.062
CW 90210 (repeat) 0.4 1 0.994
8:30 FOX American Idol 9.3 23 25.525
CBS NCIS 4.4 11 19.675
ABC Lost (clips) 4.2 11 9.873
NBC The Biggest Loser (repeat) 1.6 4 4.893
CW 90210 (repeat) 0.3 1 0.752
9:00 ABC Lost (season premiere) 5.7 14 12.614
FOX Kitchen Nightmares 4.2 10 10.317
NBC The Biggest Loser 3.7 9 9.472
CBS NCIS: LA 3.6 9 16.627
CW Melrose Place (repeat) 0.2 1 0.650
9:30 ABC Lost (season premiere) 5.6 14 12.225
NBC The Biggest Loser 3.7 9 9.648
CBS NCIS: LA 3.6 9 16.100
FOX Kitchen Nightmares 3.6 9 8.221
CW Melrose Place (repeat) 0.2 1 0.672
10:00 ABC Lost (season premiere) 5.4 14 11.563
NBC The Biggest Loser 3.7 9 9.352
CBS The Good Wife 2.7 7 13.017
10:30 ABC Lost (season premiere) 5.6 15 11.944
NBC The Biggest Loser 3.7 10 9.218
CBS The Good Wife 2.5 6 12.423

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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