“The Michael Vick Project Premieres to 2.8 Million Across Two Telecasts
Unfortunately, I haven’t seen any info yet on how it did just in its initial telecast yet, the numbers below are for the premiere telecast and one encore combined.
Update: the initial telecast drew 1.6 million and the encore an additional 1.15 million (rounds up to 2.8 when you combine them).
2.8 MILLION TOTAL VIEWERS TUNE IN TO THE PREMIERE AND ENCORE OF “THE MICHAEL VICK PROJECT”
NEW YORK—February 3, 2010— BET banked impressive viewer numbers for the premiere of THE MICHAEL VICK PROJECT on Tuesday, February 2 at 10:00 PM.* The premiere and encore presentations drew in 2.8 million viewers according to Nielsen Media Research. Throughout the run of this original docu-series, viewers can expect to see not only the NFL star’s return to football after a two-year prison sentence stemming from his association with a dog fighting ring, but will also get a glimpse at much of his life prior to that turning point.
The premiere of THE MICHAEL VICK PROJECT was the number one first quarter Tuesday original series debut in BET history and stands as the number one BET original series telecast of 2010. Additionally, the premiere episode posted double-digit time slot gains of +46% versus last year as well as +33% versus the BET’s Tuesday season-to-date average through last Tuesday.
The series, produced by DuBose Entertainment, MV7 Productions and Category 5 Entertainment, follows the iconic and polarizing professional football player as he journeys on the road to redemption — in both his personal and professional life.
The series is executive produced by DuBose Entertainment, Michael Vick’s MV7 Productions and Brian Sher’s Category 5 Entertainment.
For more information on THE MICHAEL VICK PROJECT, visit www.bet.com/ontv/betshows/michaelvick/