| Scoreboard |  |
 |
 |
 |
 |
 |
|---|---|---|---|---|---|---|
| Rating: Adults 18-49 | 5.0/14 | 3.4/10 | 2.5/7 | 1.5/4 | 1.2/4 | 0.4/1 |
| Rating: Adults 18-34 | 3.9/12 | 2.2/7 | 2.1/7 | 1.7/5 | 1.0/3 | 0.4/1 |
| Total Viewers (million) | 14.29 | 13.38 | 6.26 | 3.78 | 4.85 | .93 |
In its first appearance on Wednesdays at 8pm, Human Target dropped to a 2.4 adults 18-49 rating. That's a 25% drop from last Tuesday at 9pm (3.2 A18-49 rating) when it aired behind American Idol.
I like Human Target And before anyone says, "But if Chuck gets a 2.4, it's considered to be doing OK!?," Chuck isn't on FOX, it's on NBC. If it was on FOX airing before Idol with a 2.4 adults 18-49 rating we'd be telling you to enjoy it while it lasts...
American Idol's move to 9pm seemed to hurt it more than the competition (update: though last night Idol was a "Road To Hollywood" special, rather than a regular episode). Last night Idol averaged a 7.7 rating with the 18-49 crowd and 20.8 million viewers. Last week at 8pm it averaged a 9.1/25 and over 24 million viewers, and two weeks ago at 8pm it averaged a 9.8 rating with adults 18-49 and 26.7 million viewers in the overnights. FOX notes that with an extra week of auditions this season, the season 9 auditions have retained 92% of last year's Adults 18-49 audience and 94% of Total Viewers.
Modern Family suffered a tiny bit airing opposite Idol, slipping to a 3.9 adults 18-49 rating vs. a 4.1 in its last new episode two weeks ago. It was still the night's top scripted show in terms of adults 18-49 rating.
On CBS a Super Bowl commercials special nearly hit a 3.0 rating with adults 18-49 and improved dramatically versus last year.
Super Bowl's Greatest Commercials compared to last year's special (on January 31, 2009 at 8PM -- of course as one of our observant commenters pointed out, that was a Saturday) was up +50% in both households and adults 25-54 , +45% in adults 18-49 and added +3.28m viewers. It posted its best household and viewers deliveries ever and the best delivery in both adults 25-54 and adults 18-49 since 2007.
Criminal Minds felt the Idol competition a bit more than Modern Family, dropping to a 3.8 from a 4.3 adults 18-49 rating two weeks ago in its last new episode. With its lead-in impaired, CSI: NY dropped a bit from its last original episode as well, from a 3.7 to a 3.4.
Not much to say about NBC, but for anyone who might wonder why NBC would schedule a repeat during February sweeps, those don't officially begin until tonight (February 4) and run through March 3.
Details:
| Time | Net | Show | 18-49 Rating/Sh | Viewers (Millons) |
| 8:00 | CBS | Super Bowl's Greatest Commercials | 2.9/9 | 11.18 |
| FOX | Human Target | 2.4/7 | 7.76 | |
| ABC | Modern Family (R) | 2.4/7 | 6.84 | |
| NBC | Mercy | 1.6/5 | 6.25 | |
| CW | Life Unexpected (R) | 0.6/2 | 1.36 | |
| 8:30 | ABC | The Middle | 2.7/8 | 7.32 |
| 9:00 | FOX | American Idol | 7.7/20 | 20.83 |
| ABC | Modern Family | 3.9/10 | 9.07 | |
| CBS | Criminal Minds | 3.8/10 | 14.78 | |
| NBC | Law & Order: Special Victims Unit (R) | 0.9/2 | 4.14 | |
| CW | Gossip Girl (R) | 0.2/1 | 0.50 | |
| 9:30 | ABC | Cougar Town | 2.9/7 | 6.19 |
| 10:00 | CBS | CSI: NY | 3.4/10 | 14.16 |
| ABC | Ugly Betty | 1.5/4 | 4.06 | |
| NBC | The Jay Leno Show | 1.2/3 | 4.16 |
-
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
You can see TV ratings from other recent Overnight ratings reports here.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
LOL at the picture
It’s far from doing how well Bones did before AI.
O.O @ Cougar Town. How can it lose that much from it’s lead in, even with American Idol on..
Series high for The Middle.
YAY for patricia Heaton and The Middle
Modern Family held up really really well against the Idol machine.
Wow, 2.4 for the 8PM Modern Family repeat, ABC has to be happy with that.
HT bombing doesn’t surprise me. It’s brainless television.
Modern Family was great last night, IMO it would be MUCH better without the gay couple(they just aren’t funny to me at all)
That sucks for Human Target, I haven’t watched it yet, but I have stored the first 4 episodes…if it continues to fall (ratings)I’ll just wind up deleting them…sucks watching a show you know will get canceled.
The Middle beat Cougar Town in viewers!!!!!!!!!!!!!!!!!!!! Yes I know total viewers dont really count but still.
Idol dropped big airing at 9. Love how it barely has any effect on Modern Family.
The Modern Family/Cougar Town ratings & retention reminds me a lot of The Office/30 Rock.
I’m surprised that MF held up so well against Idol. I assume Idol’s drop is because last night was more of a clip show than a standard audition episode.
If CBS had aired their regular sitcoms The Middle would have been the highest rated show of the hour.
ABC made a good move not airing Scrubs in that 8 timeslot. No way it wouldve gotten a 2.4 like Modern Family repeat got.
Wow, “Cougar Town” was pretty low. I know this show is getting a second season, but I don’t see it going any longer then that. It’s one of those shows that wears out it’s welcome really quickly.
As for Ugly Betty it’s pretty low, but I expected that. At least the demo was about the same.
Even against Idol, CBS held up really well with the Superbowl show before Criminal Minds and CSI: NY boosting the night. Criminal Minds is doing very well and I wouldn’t be surprised if CBS does what they did with NCIS and NCIS: LA and put the spin-off after CM and move CSI: NY to Sundays.
Life Unexpected repeated well again which is unusual for a newish show, I think this will be a factor in its renewal.
Criminal Minds did pretty well against good competition. Dissapointed at CSI:NY, only competition is Leno and Ugly betty, I would have expected better numbers.
I liked the previous episodes of Human Target. Last nights episode was the weakest out of the 4 episodes aired so far IMO. Hopefully it improves ratings wise. It didn’t help when the episodes aired on different nights previously.
I guessed a 2.5-2.7 with about 8 million viewers for Human Target. The end results are a 2.4 with 7.75 million. So I was a little over.
Seriously, it’s this show’s 4th episode and its already in dangerous waters. This isn’t good. Wouldn’t surprise me if the show finished with a 2.0-2.1 in the 18-49 demo, and there’s no way it gets renewed with those numbers. Not unless FOX has an awful, awful pilot development season. It’s on an easier night, against weaker competition from CBS and NBC (NAOC and Gary for CBS, Mercy for NBC). And that’s the best it does?
Human Target needs to be on at 9!!!!! Give it the Idol Lead in.