In its first appearance on Wednesdays at 8pm, Human Target dropped to a 2.4 adults 18-49 rating. That’s a 25% drop from last Tuesday at 9pm (3.2 A18-49 rating) when it aired behind American Idol.
I like Human Target And before anyone says, “But if Chuck gets a 2.4, it’s considered to be doing OK!?,” Chuck isn’t on FOX, it’s on NBC. If it was on FOX airing before Idol with a 2.4 adults 18-49 rating we’d be telling you to enjoy it while it lasts…
American Idol’s move to 9pm seemed to hurt it more than the competition (update: though last night Idol was a “Road To Hollywood” special, rather than a regular episode). Last night Idol averaged a 7.7 rating with the 18-49 crowd and 20.8 million viewers. Last week at 8pm it averaged a 9.1/25 and over 24 million viewers, and two weeks ago at 8pm it averaged a 9.8 rating with adults 18-49 and 26.7 million viewers in the overnights. FOX notes that with an extra week of auditions this season, the season 9 auditions have retained 92% of last year’s Adults 18-49 audience and 94% of Total Viewers.
Modern Family suffered a tiny bit airing opposite Idol, slipping to a 3.9 adults 18-49 rating vs. a 4.1 in its last new episode two weeks ago. It was still the night’s top scripted show in terms of adults 18-49 rating.
On CBS a Super Bowl commercials special nearly hit a 3.0 rating with adults 18-49 and improved dramatically versus last year.
Super Bowl’s Greatest Commercials compared to last year’s special (on January 31, 2009 at 8PM — of course as one of our observant commenters pointed out, that was a Saturday) was up +50% in both households and adults 25-54 , +45% in adults 18-49 and added +3.28m viewers. It posted its best household and viewers deliveries ever and the best delivery in both adults 25-54 and adults 18-49 since 2007.
Criminal Minds felt the Idol competition a bit more than Modern Family, dropping to a 3.8 from a 4.3 adults 18-49 rating two weeks ago in its last new episode. With its lead-in impaired, CSI: NY dropped a bit from its last original episode as well, from a 3.7 to a 3.4.
Not much to say about NBC, but for anyone who might wonder why NBC would schedule a repeat during February sweeps, those don’t officially begin until tonight (February 4) and run through March 3.
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millons)|
|8:00||CBS||Super Bowl’s Greatest Commercials||2.9/9||11.18|
|ABC||Modern Family (R)||2.4/7||6.84|
|CW||Life Unexpected (R)||0.6/2||1.36|
|NBC||Law & Order: Special Victims Unit (R)||0.9/2||4.14|
|CW||Gossip Girl (R)||0.2/1||0.50|
|NBC||The Jay Leno Show||1.2/3||4.16|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
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Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
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