TV Ratings: Human Target Shoots Blank at 8p; Idol, Modern Family Lead Night
In its first appearance on Wednesdays at 8pm, Human Target dropped to a 2.4 adults 18-49 rating. That’s a 25% drop from last Tuesday at 9pm (3.2 A18-49 rating) when it aired behind American Idol.
I like Human Target And before anyone says, “But if Chuck gets a 2.4, it’s considered to be doing OK!?,” Chuck isn’t on FOX, it’s on NBC. If it was on FOX airing before Idol with a 2.4 adults 18-49 rating we’d be telling you to enjoy it while it lasts…
American Idol’s move to 9pm seemed to hurt it more than the competition (update: though last night Idol was a “Road To Hollywood” special, rather than a regular episode). Last night Idol averaged a 7.7 rating with the 18-49 crowd and 20.8 million viewers. Last week at 8pm it averaged a 9.1/25 and over 24 million viewers, and two weeks ago at 8pm it averaged a 9.8 rating with adults 18-49 and 26.7 million viewers in the overnights. FOX notes that with an extra week of auditions this season, the season 9 auditions have retained 92% of last year’s Adults 18-49 audience and 94% of Total Viewers.
Modern Family suffered a tiny bit airing opposite Idol, slipping to a 3.9 adults 18-49 rating vs. a 4.1 in its last new episode two weeks ago. It was still the night’s top scripted show in terms of adults 18-49 rating.
On CBS a Super Bowl commercials special nearly hit a 3.0 rating with adults 18-49 and improved dramatically versus last year.
Super Bowl’s Greatest Commercials compared to last year’s special (on January 31, 2009 at 8PM — of course as one of our observant commenters pointed out, that was a Saturday) was up +50% in both households and adults 25-54 , +45% in adults 18-49 and added +3.28m viewers. It posted its best household and viewers deliveries ever and the best delivery in both adults 25-54 and adults 18-49 since 2007.
Criminal Minds felt the Idol competition a bit more than Modern Family, dropping to a 3.8 from a 4.3 adults 18-49 rating two weeks ago in its last new episode. With its lead-in impaired, CSI: NY dropped a bit from its last original episode as well, from a 3.7 to a 3.4.
Not much to say about NBC, but for anyone who might wonder why NBC would schedule a repeat during February sweeps, those don’t officially begin until tonight (February 4) and run through March 3.
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millons)|
|8:00||CBS||Super Bowl’s Greatest Commercials||2.9/9||11.18|
|ABC||Modern Family (R)||2.4/7||6.84|
|CW||Life Unexpected (R)||0.6/2||1.36|
|NBC||Law & Order: Special Victims Unit (R)||0.9/2||4.14|
|CW||Gossip Girl (R)||0.2/1||0.50|
|NBC||The Jay Leno Show||1.2/3||4.16|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
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