via press release:
OH… MY… GOTH!!
THE CW’S STAKING OUT FIRST PLACE WITH TARGET YOUNG FEMALES
Climbs to Best Ratings since Nov. 12 in All Key Demos; Delivers Best Female Teen Performance Since Sept. 17
VAMPIRE Wins the Hour With Females 12-34, Female Teens and Total Teens; Takes Second Among Women 18-34 and Persons 12-34
Again Ranks as Thursday as TV’s #1 Show among Female Teens
February 5, 2010 (Burbank, CA) – Continuing its growth streak, The CW’s freshman hit THE Thursday, Feb. 4, 2010. This marks VAMPIRE DIARIES second best performance of the season among adults 18-34.rose to its best performance since Nov. 12 among women 18-34 (3.0/9), adults 18-34 (2.3/7), women 18-49 (2.4/6), adults 18-49 (1.9/5) and total viewers (4.0mil), according to Live Plus Same Day Nielsen ratings for
VAMPIRE DIARIES soared to its best female teen ratings (3.3/12) since the show’s second telecast on Sept. 17. The CW’s first-year hit also matched its second best performance of the series among total teens (2.3/8).
VAMPIRE DIARIES topped all competition to win the 8:00-9:00pm hour among females 12-34 (3.1/10), female teens and total teens. VAMPIRE DIARIES ranked second in the hour among women 18-34 (3.0/9) and persons 12-34 (2.3/8).
Once again, VAMPIRE DIARIES was Thursday night’s #1 show among female teens.
With its second consecutive week of ratings gains, VAMPIRE DIARIES improved over last week’s telecast by 7% in women 18-34, 10% in adults 18-34, 4% in women 18-49, 6% in adults 18-49, 14% in female teens, 21% in total teens and 8% in total viewers.