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TV Ratings: CBS Wins Friday Again; Two New Hours of Smallville Are Better than One for CW

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February 6th, 2010

Scoreboard CBS ABC FOX NBC CW
Rating/Share: Adults 18-49 2.1/7 1.6/5 1.5/5 1.3/4 1.2/4
Total Viewers (million) 9.01 6.23 3.99 5.53 2.77

As is typical, CBS won Friday night.  Both Ghost Whisperer and Medium pulling a 2.2 rating with adults 18-49.  The two hour Smallville "Absolute Justice" special averaged a 1.2 rating with adults 18-49.  The first hour of "Absolute Justice" averaged a 1.1 with adults 18-49 and 2.6 million viewers, with the second hour averaging a 1.3 adults 18-49 rating and nearly 3 million viewers (2.94).  It was Smallville's best numbers of the season with viewers and adults 18-49, and its best Friday since the last Friday Night Smackdown! aired on the CW in September 2008.

In the post-Dollhouse era, FOX rose to third place for the night getting a particularly (relatively) healthy 1.8 adults 18-49 rating from Kitchen Nightmares.  A House repeat proved stronger than a Law & Order repeat, at least with adults 18-49.

Shark Tank trailed Kitchen Nightmares with adults 18-49, but the 4.66 million average viewers for its season finale were its biggest ever Friday night audience.

The Jay Leno Show spent its final Friday telecast in its usual fashion - a distant third.

Here is the half hour Smallville detail via Marc Berman:

8:00 p.m. – Viewers: 2.64 million (#5), A18-49: 1.1/ 4 (#4)
8:30 p.m. – Viewers: 2.56 million (#5), A18-49: 1.1/ 3 (#4t)
9:00 p.m. – Viewers: 2.86 million (#5), A18-49: 1.2/ 4 (#5)
9:30 p.m. – Viewers: 3.02 million (#5), A18-49: 13/ 4 (#5)

Via the CW:

"A 2-hr Smallville provided The CW with our best Friday night since Sept 2008 in all key categories, including adults 18-49 (1.2/4), men 18-49 (1.5/5), adults 18-34 (1.1/4), men 18-34 (1.3/5) and total viewers (2.8mil).

In terms of Smallville episodes, this is the highest rated Smallville of the season in total viewers, adults 18-49 (tie) and men 18-49.

Competitively, Smallville ranked #1 from 8-10pm in men 18-49."

Details:

Time Net Show 18-49 Rating/Shr Viewers (Millons)
8:00 CBS Ghost Whisperer 2.2/6 8.77
ABC Supernanny 1.5/5 5.39
FOX House (R) 1.3/4 3.85
NBC Law & Order (R) 1.1/3 5.64
CW Smallville 1.1/4 2.60
9:00 CBS Medium 2.2/6 9.10
FOX Kitchen Nightmares 1.8/5 4.13
NBC Dateline 1.5/5 6.49
ABC Shark Tank 1.4/4 4.66
CW Smallville 1.3/4 2.94
10:00 CBS Numb3rs 2.0/6 9.18
ABC 20/20 1.8/6 8.66
NBC The Jay Leno Show 1.2/4 4.46

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Ratings data via Marc Berman's PI forums.

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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