More image rehabilitation with Oprah?
I'll look for the video later (now added below), but the script of the brief promo goes something like this:
Opens with camera on Letterman: "This is the worst Super Bowl Party Ever"
Oprah: "Now Dave, Be Nice"
Leno: "Oh, he's just saying that because I'm here"
Letterman: (in mock Jay Leno voice): "Oh, he's just saying that because I'm here."
Update: good background on the ad from the LA Times (including Leno flying to NY and sneaking into the Ed Sullivan Theater unnoticed in a hoodie, sunglasses and a fake mustache. Here's an even more in-depth background from Bill Carter at The New York Times.
Can’t believe I missed that. Wasn’t looking at the screen and I heard Letterman’s voice but I paid no attention to it
Well… that ad was phoned in by all parties involved.
Ok, that was a nice spot. Letterman and Leno are good sports.
Interesting. I’m not sure why Dave would want to do that though.
CBS video player doesn’t like Google Chrome
@ Vetinari
I think people online overhype the animosity that exists between Letterman and Leno. I won’t say they are friends but professionals who I am sure can work together when needed.
Interesting. I’m not sure why Dave would want to do that though.
Why would Dave want to do a high-profile ad for his own show during the most watched TV event of the year? A better question is why Leno would want to participate in an ad for his main competitor.
Very funny – weird, but funny. People like things that pique their curiosity and/or imagination and this video does exactly that. Why are these three hosts together? at a party? at a super-bowl party? It is short, out of context, weird, enigmatic and, yet, provocative which is why people are commenting on it. Why did TVBTN list it? For just those reasons.
Very cool. Very attention getting. Very successful.
If you are someone out there who doesn’t know who Letterman or Leno is, and will decide based on that ad, you’re probably not worth a lot of money to advertisers anyway
“A better question is why Leno would want to participate in an ad for his main competitor.”
It’s clearer to me what Leno gets out of it. He probably feels it comes across like he and Dave, regardless of any animosity are the old pro survivors. He’s rubbing shoulders in public with two people more popular than he is lately.
Anyway, regardless of why anyone did anything I agree with Nightstar that it was phoned in by all parties involved.
Sorry to post twice but EW is reporting that the spot was Letterman’s idea. I guess he just thought it was funny.
Sure this is a promo for Letterman’s show but this is also a promo for Leno, it’s surprising and people would to know what made them do it thus people might watch both shows to hear their comment about it
CSI Them songs
Apparently I’m one of the few on Team Conan that doesn’t hate this ad; on Facebook they’re acting as though it was a personal attack on Conan (when it has nothing to do with him). It wasn’t necessarily funny, but I liked it. Why Leno agreed to do it, I don’t know. Money, I guess.
Loved it – i’m a big fan of Dave, never been much of a Leno fan. It makes perfect sense why all three hosts would want to participate though. It doesn’t really matter that it was on CBS + promoting Dave’s show since the ad wasn’t actually about either show – just Oprah trying to get to play nice. It seems like a win-win for Dave + Jay.
A few thoughts:
Leno will hawk anything, and he is in need of some career rehab
Letterman likely did this as it is the biggest TV event of the year, and considering the company he’s in…
As for Oprah? Well her leaving broadcast TV hit CBS the hardest: maybe a goodwill gesture to Les M?
Maybe I’m a dumbass, but I thought it was ridiculously pointless. Maybe that’s the humour in it, but I wanted something cooler for a ‘Dave and Jay’ reunion.
Talking through Oprah…
Can they still claim that they technically haven’t talked in years?
This was fast, somebody already uploaded this on YouTube
http://www.youtube.com/watch?v=AE_XKL4rBnY
That was funny
Sarah:
Dumb@ss? Nah. Comedy and humor are subjective… some folks thought it was funny, others… not so much. Some folks love Saturday Night Live, others don’t. :shrug:
You make the call.