via press release:
February 8, 2010
CBS SPORTS’ COVERAGE OF Super Bowl XLIV SCORES HIGHEST RATING IN 23 YEARS
New Orleans Win Over Indianapolis Garners Overnight Rating/Share of 46.4/68 in Metered Markets
CBS Sports’ coverage of Super Bowl XLIV featuring the NEW ORLEANS SAINTS’ 31-17 win over the INDIANAPOLIS COLTS on Sunday, Feb. 7 (6:30-9:45 PM, ET), earned an average overnight household rating/share of 46.4/68, the highest-rated Super Bowl in the metered markets in 23 years (1/25/87; 47.8/68; CBS Sports’ coverage of Super Bowl XXI – Phil Simms-led New York Giants’ win over Denver).
This year’s 46.4/68 is up +10% from last year’s 42.1/65 (Pittsburgh-Arizona) in the metered markets.
The Super Bowl XLIV rating/share peaked at 50.6/71 from 9:30-9:45 PM, ET. Following is a breakdown of the ratings by half-hours.
(All times ET)
6:30-7:00 – 41.5/65 8:30-9:00 – 48.0/69
7:00-7:30 – 45.0/69 9:00-9:30 – 49.8/70
7:30-8:00 – 46.3/69 9:30-9:45 – 50.6/71
8:00-8:30 – 45.3/67
Top 10 Rated in the Metered Markets
1. New Orleans 56.3/82 6. Dayton, Ohio 53.7/73
2. Washington, D.C. 56.0/73 7. Norfolk, Va. 53.1/72
3. Nashville 54.4/73 8. Knoxville, Tenn. 52.0/65
4. Indianapolis 54.2/80 T9. West Palm Bch, Fla. 51.8/69
5. Columbus, Ohio 54.0/74 T9. Pittsburgh 51.8/67
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CBS’s premiere of Undercover Boss averaged a 20.3/33, the highest post-Super Bowl lead-out since 2006 (ABC; Grey’s Anatomy).
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Editor’s Note: Nielsen fast affiliate data released at 11:00 AM, ET is not time adjusted and will not reflect CBS’s actual Sunday’s time adjusted fast national ratings that will be available from CBS later today.
Great numbers. Great game. Great coverage.
I was wrong about Undercover Boss. I expected it to fall off bad. CBS squeezed in a lot of promos for Survivor and Amazing Race. They had a thing with Barney from HIMYM which should boost that show considerably tonight. CBS did a great job promoting it’s own brand to a monster audience.
Undercover Boss was actually pretty interesting and with Hooters management next week one assumes viewership will be good.
This is why living in VA is frustrating. We’re not som little random state- Norfolk was one of the markets with the most viewers in the whole US, yet we don’t have a single pro sports team! (DC doesn’t count!)
Odd I didn’t hate Undercover Boss. Wasn’t great but wasn’t terrible but was it really supposed to make me hate middle management and think the CEO’s and COO’s are just out of touch misunderstood good guys? I thikn the show will do decent. Not sure if I’ll watch again but I have to admit being curious as to how the CEO of Hooters gets involved in everyday jobs. Is he going to be showng his wears so to speak while waiting on customers?
Undercover Boss did decent numbers given all the hype, & Oprah. Kudos to CBS for taking a gamble on a show that they need to succeed. I believe the show will bounce like a flat basketball, once…twice and eventually roll out the door. I believe todays audience is too savy to totally buy into such a packaged concept beyond brief curiosity. Besides, how could you ever expect to pull off another season after debuting after the Superbowl? Just asking…..
I think DC and VA (well, the whole game) got very high ratings because of the snowstorms in the Northeast keeping viewers at home instead of going to the sports bars and stuff. Yes, great game indeed, and UcB was quite a surprise to me. With proper handling, it could become CBS’s answer to Extreme Makeover: Home Edition. Well done, CBS!
How did Houston do? There’s alot of Saints fans here in Houston too.