Friday night's Spartacus: Blood and Sand, its third episode averaged .858 million viewers and a .4 adults 18-49in its initial airing on Starz.
Last week, the second episode of Spartacus: Blood and Sand averaged a .4 adults 18-49 rating and 0.773 million viewers on Starz Friday night. Like the first episode though, it was widely available online and On Demand (also through Encore) before the episode aired. This past Friday night's episode was not available prior to the telecast.
Update: Additional info via Starz:
Spartacus Episode 103 2/05 10PM telecast:
*Exceeded the first two episode premieres in HHs, P2+, and A18-49
*Grew total audience (P2+) 11% over Episode 102
*Increased A18-49 audience by 15% over Episode 102, and 45% over the series premiere
*Ranked #1 among HHs for all premium programs for 2/05, the third week in a row
|Demo||Ep. 103 Live + SD AA Projections (000s)||Ep. 102 Live + SD AA Projections (000s)||Ep. 101 Live + SD AA Projections (000s)||% Increase over Ep. 102 Fri 10PM||Ep. 103 Live + SD Coverage Area Rating||Ep. 102 Live + SD Coverage Area Rating||Ep. 101 Live + SD Coverage Area Rating|