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TV Ratings: Saints, Super Bowl XLIV Win the Night; All-Time Most-Watched Program

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February 8th, 2010

Scoreboard CBS Uni FOX ABC NBC
Adults 18-49: rating/Share   1.0/2 0.9/2 0.9/2 0.5/1
Adults 18-34: Rating/Share   1.2/3 0.9/2 0.8/2 0.4/1
Total Viewers (million)   2.49 2.11 3.20 1.70

Update 2: Final viewer numbers and 18-49 breakout for Super Bowl XLIV, the Post Game coverage and Undercover Boss are available in the weekly broadcast top 25 post.

Update: Time Zone adjusted number for Undercover Boss are in, it averaged 38.6 million and was the most-watched post Super Bowl show since 2001.  Super Bowl XLIV destroyed previous Super Bowl viewing records with 106.48 million average viewers and even overtook the series finale of M*A*S*H (105.97 million) as the most-watched program of all-time.

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Rather than go with our typical 47 disclaimers about why you can't use fast national results as an accurate gauge for live events because they are not time zone adjusted, CBS has asked that we just not post any non time zone adjusted numbers for CBS and wait for the time zone adjusted numbers which they hope to have by 1pm ET/10am PT.  Hopefully we will have them shortly thereafter.

Given the magnitude of the event (most-watched television event all year, and perhaps in decades) and that it seems on track to break records once the time zone adjustments are made,  it seemed like a reasonable request to me. I'll post the CBS numbers as soon as the time zone adjusted numbers are available.  In the meanwhile here is the metered market info on the Super Bowl and Undercover Boss. The numbers for both the Super Bowl and Undercover Boss look to be very good (even in the non-timezone adjusted numbers which I'm not posting per CBS' request).

The mostly repeat action on the other nets is below.  Kudos to FOX, it figured out a way to schedule 'Til Death and not have it wind up in last place!

Details:

Time Net Show 18-49 Rating/Sh Viewers  (Millions)
7:00 CBS Super Bowl XLIV Saints vs. Colts
ABC America's Funniest Home Videos (R) 0.8/2 3.67
FOX Til Death 0.5/1 1.58
NBC Biggest Loser: Couples (R) 0.2/1 1.24
7:30 CBS Super Bowl XLIV Saints vs. Colts
ABC America's Funniest Home Videos (R) 0.9/2 4.29
FOX Til Death 0.6/1 1.84
NBC Biggest Loser: Couples (R) 0.3/1 1.18
8:00 CBS Super Bowl XLIV Saints vs. Colts
FOX The Simpsons (R) 1.3/3 2.93
ABC Modern Family (R) 0.8/2 2.81
NBC Biggest Loser: Couples (R) 0.4/1 1.46
8:30 CBS Super Bowl XLIV Saints vs. Colts
FOX Cleveland Show (R) 1.1/2 2.45
ABC The Middle (R) 0.6/1 2.274
NBC Biggest Loser: Couples (R) 0.5/1 1.65
9:00 CBS Super Bowl XLIV Saints vs. Colts
FOX Family Guy (R) 1.3/3 3.07
ABC Modern Family (R) 0.8/2 2.50
NBC Biggest Loser: Couples (R) 0.5/1 1.75
9:30 CBS Super Bowl XLIV Saints vs. Colts
FOX American Dad (R) 1.4/3 3.07
ABC Cougar Town (R) 0.9/2 2.58
NBC Biggest Loser: Couples (R) 0.5/1 1.77
10:00 CBS SB Post Game/Undercover Boss
ABC Modern Family (R) 1.3/3 3.88
NBC Biggest Loser: Couples (R) 0.8/2 2.25
10:30 CBS Undercover Boss
ABC Modern Family (R) 1.2/3 3.57
NBC Biggest Loser: Couples (R) 0.7/2 2.31

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You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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