already posted elsewhere as far as the number of viewers (38.6 million) but here's the press release from CBS with some other data:
February 8, 2010
38.6 MILLION VIEWERS WATCH "Undercover Boss"
Largest Audience Ever for a New Series Following the Super Bowl
"Undercover Boss" Also Ranks as the Most Watched Reality Series Premiere Ever
Marks Biggest New Series Premiere on Television Since 1987
CBS's premiere of the new reality series Undercover Boss delivered 38.6 million viewers, according to Nielsen time adjusted fast national live plus same day ratings for Sunday, Feb. 7.
Undercover Boss (P) from 10:13-11:13PM posted a 19.0/32 with an average of 38.61m viewers, 16.6 in adults 25-54, 16.2 in adults 18-49 and 15.1 in adults 18-34.
The premiere of Undercover Boss achieved the following historical highlights:
- The largest audience ever for a new series following the Super Bowl since the advent of people meters in 1987.
- The largest audience ever to watch the premiere episode of a reality series.
- The most watched new series premiere overall on television since "The Dolly Show" on Sept. 27, 1987 (39.47m).
- The third largest post-Super Bowl audience behind "Friends Special" on Jan. 28, 1996 and CBS's SURVIVOR: THE AUSTRALIAN OUTBACK on Jan 28, 2001.
- The largest audience for an entertainment program this season as well as the best ratings in households, adults 25-54, adults 18-49 and adults 18-34.
watch it bomb hardcore.
dancanman: They’re going to follow a porn CEO as he works the entry level positons? CBS must be trying to prove that things on TV also cannot be unseen.
If I calculated right, about 42% retention Grey’s vs. 36% Undercover Boss.
And I’m pretty sure while Grey’s became and is still ABC’s top show, UB will…not be.
What’s the record for the biggest drop from premiere episode to #2 episode? UB will probably shatter that record by a landslide.
yeah, but what about Cold Case??
“And I’m pretty sure while Grey’s became and is still ABC’s top show, UB will…not be.”
-Grey’s SB episode was not its series premiere.
Yes, but the SB ep did a lot to push it to the top. So, um…yeah.
What is the normal retention for a post-SB episode? What is considered good retention and bad retention?
And people (the ones who voted in the TVBTN poll) thought this would go under 20 million viewers. I was so sure it won’t since the concept is quite intriguing and would appeal to an average viewer
water.
I was one of the people who picked this show to be under 20 million. I was shocked by the huge numbers. I watched the show and it isn’t too bad. If it helps boost TAR’s numbers then I’ll be happy.