Doritos "Snack Attack Samurai" During Super Bowl XLIV Becomes Most-Watched TV Commercial Ever

Categories: TV Advertising

Written By

February 9th, 2010

A Doritos commercial featuring two men attacked in a gym for stealing someone else’s Doritos was seen by an estimated 116.2 million viewers last Super Bowl Sunday, making it the most watched television commercial of all time, according to The Nielsen Company. The ad ran in the game’s fourth quarter at 9:30pm ET.

via Nielsen Wire.

Here are the top 10 most viewed ads of the game according to Nielsen:

Most Viewed Ads During Super Bowl XLIV
RANK Commercial Time of Air (ET) # of Viewers
1 DORITOS/Gym 9:30:01 PM 116,231,920
2 AUDI/Green Police 9:26:29 PM 115,647,840
3 ELECTRONIC ARTS/Dante’s Inferno 9:15:22 PM 115,063,760
4 HONDA/Squirrel 9:20:20 PM 114,771,720
5 TACO BELL/It Rocks 9:27:29 PM 114,771,720
6 BUD LIGHT/Book Party 9:32:13 PM 114,771,720
7 HYUNDAI/Built By Hand 9:32:43 PM 114,771,720
8 BUDWEISER/Horse Fence 9:15:52 PM 113,603,560
9 US CENSUS BUREAU/Production Mtg 8:49:23 PM 113,019,480
10 E*TRADE/5 Babies 9:33:13 PM 112,727,440
Source: The Nielsen Company

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Update: Nielsen Wire also posted the Nielsen IAG data with the ads that received the biggest brand boost and the ads that were best-liked (as opposed to most-watched).

 
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