via press release:
ARE TOPS WITH TOTAL VIEWERS ON FRIDAY NIGHTS
Ranks First on Basic Cable with Total Viewers, Kids and Tweens;
Places Second Among Basic Cable Entertainment Shows with Total Viewers,
Overall with Kids and Tweens
SquarePants, The Penguins of Madagascar and Follow Only XLIV
as Top Programs on TV with Kids 2-11, 6-11 for Week
NEW YORK—Feb. 9, 2010—For the second straight week, brand-new episodes of Nickelodeon’sand (Friday, Feb. 5) grabbed basic cable’s top spots with total viewers (P2+) on Friday night. ’s “iEnrage Gibby” topped basic cable overall with total viewers (4.8 million), kids and tweens for the night. ’s “Big Time Love Song” lodged a second-place finish among basic cable’s entertainment telecasts with total viewers (3.7 million), and was number-two overall on basic cable with kids and tweens for Friday.
iCarly’s “iEnrage Gibby” (8-8:30 p.m. ET/PT) posted double- to triple-digit gains over last year with all key kid and total viewer demos on Friday, averaging a 10.3/2.2 million kids 6-11 (+115%), 8.8/1.9 million tweens 9-14 (+167%) and 7.9/2.8 million kids 2-11 (+65%), with +71% growth among persons 2+. The new episode also topped basic cable in its time period with Adults 18-49 (0.9/1.0 million).
Big Time Rush, a bonafide new hit with kids and tweens, also posted double-digit gains with kids, tweens and total viewers with “Big Time Love Song” (8:30-9 p.m. ET/PT), averaging an 8.0/1.7 million K6-11 (+57%), 6.2/1.3 million T9-14 (+68%), 6.3/2.2 million K2-11 (+29%) and delivering gains of +26% with total viewers. Following its record-setting premiere (Jan. 18), new episodes of Big Time Rush are averaging a 7.6/1.6 million kids 6-11 and 3.6 million P2+ (source: NMR, live + 7 through 1/24/10, L+SD through 2/7/10).
For the week (2/1/10-2/7/10), Nickelodeon’s Saturday morning hitsSquarePants (Feb. 6, 9:30 a.m. ET/PT) and The Penguins of Madagascar (Feb. 6, 10 a.m. ET/PT), along with iCarly “iEnrage Gibby” bested all programs on broadcast and basic cable—other than XLIV—with kids 2-11 and kids 6-11. The trio also netted basic cable’s top three telecasts with total viewers, behind only , with drawing 5.5 million P2+ and Penguins 5.2 million P2+.
Quarter to date (12/28/09-2/7/10),ranks as the top program with kids 2-11 on all of TV, while The Penguins of Madagascar follows as TV’s number-two animated kids 2-11 program.
Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).