via press release:
NICKELODEON’S iCarly AND Big Time Rush
ARE TOPS WITH TOTAL VIEWERS ON FRIDAY NIGHTS
iCarly Ranks First on Basic Cable with Total Viewers, Kids and Tweens; Big Time Rush
Places Second Among Basic Cable Entertainment Shows with Total Viewers,
Overall with Kids and Tweens
SpongeBob SquarePants, The Penguins of Madagascar and iCarly Follow Only Super Bowl XLIV
as Top Programs on TV with Kids 2-11, 6-11 for Week
NEW YORK—Feb. 9, 2010—For the second straight week, brand-new episodes of Nickelodeon’s iCarly and Big Time Rush (Friday, Feb. 5) grabbed basic cable’s top spots with total viewers (P2+) on Friday night. iCarly’s “iEnrage Gibby” topped basic cable overall with total viewers (4.8 million), kids and tweens for the night. Big Time Rush’s “Big Time Love Song” lodged a second-place finish among basic cable’s entertainment telecasts with total viewers (3.7 million), and was number-two overall on basic cable with kids and tweens for Friday.
iCarly’s “iEnrage Gibby” (8-8:30 p.m. ET/PT) posted double- to triple-digit gains over last year with all key kid and total viewer demos on Friday, averaging a 10.3/2.2 million kids 6-11 (+115%), 8.8/1.9 million tweens 9-14 (+167%) and 7.9/2.8 million kids 2-11 (+65%), with +71% growth among persons 2+. The new episode also topped basic cable in its time period with Adults 18-49 (0.9/1.0 million).
Big Time Rush, a bonafide new hit with kids and tweens, also posted double-digit gains with kids, tweens and total viewers with “Big Time Love Song” (8:30-9 p.m. ET/PT), averaging an 8.0/1.7 million K6-11 (+57%), 6.2/1.3 million T9-14 (+68%), 6.3/2.2 million K2-11 (+29%) and delivering gains of +26% with total viewers. Following its record-setting premiere (Jan. 18), new episodes of Big Time Rush are averaging a 7.6/1.6 million kids 6-11 and 3.6 million P2+ (source: NMR, live + 7 through 1/24/10, L+SD through 2/7/10).
For the week (2/1/10-2/7/10), Nickelodeon’s Saturday morning hits SpongeBob SquarePants (Feb. 6, 9:30 a.m. ET/PT) and The Penguins of Madagascar (Feb. 6, 10 a.m. ET/PT), along with iCarly “iEnrage Gibby” bested all programs on broadcast and basic cable—other than Super Bowl XLIV—with kids 2-11 and kids 6-11. The trio also netted basic cable’s top three telecasts with total viewers, behind only WWE Entertainment, with SpongeBob drawing 5.5 million P2+ and Penguins 5.2 million P2+.
Quarter to date (12/28/09-2/7/10), SpongeBob ranks as the top program with kids 2-11 on all of TV, while The Penguins of Madagascar follows as TV’s number-two animated kids 2-11 program.
Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
Ouch, only 4.8 million? Friday is killing iCarly’s numbers
Those numbers are good for both iCarly and Big Time Rush.
Once again Nickelodeon are reporting the 18-49 numbers for iCarly.
If I’ve read that correctly (the word “million” is throwing me), iCarly got a 0.9 rating in 18-49 at 8:00pm… a touch below what some of the broadcast networks were getting (NBC and The CW got about 1.1) but the best of the cable networks.
The Monday airing they had not so long ago got a 2.0 and 11 million viewers total (it even topped CBS, NBC, ABC and FOX). Wouldn’t it be exciting if Nickelodeon decided to try throwing their weight around and aired an iCarly special (an hour long episode or something equally noteworthy) on a Thursday night at 8:00!
On Thursdays at 8:00, if that recent Monday airing is anything to go by iCarly would certainly top ABC (The Deep End), The CW (Vampire Diaries, while it’s posting mid-to-high 1′s) and might even get into NBC territory (low 2′s, Community and Parks and Recreation).
I know 18-49 is not Nickelodeon’s target demo, but I would find it fascinating if iCarly aired on a Thursday as I think it would give the broadcast nets a real scare. As I’ve said before, the broadcast networks are really missing a trick on Saturday nights. Instead of airing reruns that are getting pathetic ratings (*cough* NBC, Mercy, 0.5 *cough*), commission a cheap, family-friendly-but-young-skewing, half hour sitcom.
icaly e meu progama preferedo todos os dias eu vejo e e muento legal vey ve o icaly bj adorol vcs ta bj kessia
I LOVE YOUR SHOWS SO MUCH.IAM 10 IAM A CHEERLEADER . LOVE GABBY.