via press release:
NATIONAL NIELSEN RATINGS FOR THE WEEK OF FEBRUARY 1 - 7, 2010
Super Bowl CAN’T TOPPLE FOX’S SEASON HIGH!
FOX is Runner-Up During Super Bowl Week, But Still Claims Top-Rated Week of the 2009-10 Season
The final audition rounds of American Idol, the winter finales of Bones and FRINGE, and strong performances by Kitchen Nightmares and the NASCAR: BUD SHOOTOUT race led FOX to a weekly rating of 3.2/9 among Adults 18-49. Despite the strong Super Bowl performance on CBS on Sunday, FOX still claims the highest rated week of the season (8.8 rating during the week of 1/18/10, Live + Same Day). This marks the first time since the 2001/2002 broadcast season that the network carrying the football face-off did not also have the top-rated week of the season among Adults 18-49.
On Tuesday, American Idol and Kitchen Nightmares drew large audiences, leading to a nightly win for FOX in Adults 18-49, Adults 18-34, Adults 25-54, Teens, Total Viewers and all key demos.
- Week four of American Idol auditions posted a solid 9.0/23 among Adults 18-49, and retained 100% of its previous Tuesday’s audience.
- American Idol outperformed its nearest competitor in the 8p hour by an impressive +109% among Adults 18-49, +93% among Adults 18-34, +388% in Teens and +29% in Total Viewers.
- American Idol also outperformed the premiere of ABC’s Lost by a substantial +64% among Adults 18-49 and +104% in Total Viewers.
- In the 9p hour Kitchen Nightmares posted a 3.8/9 among Adults 18-49, breaking show records by delivering its highest ratings ever in Adults 18-49 and Total Viewers.
Wednesday’s American Idol ROAD TO HOLLYWOOD special gave FOX a dominant win on the night, ranking No. 1 in Adults 18-49, Adults 18-34, Adults 25-54, Teens, Total Viewers and all key demos. FOX crushed the competition, outperforming the No. 2 network of the night by +50% among Adults 18-49, +77% among Adults 18-34, +236% among Teens, and +8% in Total Viewers.
- The 9p American Idol ROAD TO HOLLYWOOD special delivered a 7.8/21 among Adults 18-49.
- So far this season, American Idol’s average for audition episodes has retained 92% of last year’s auditions among Adults 18-49, 93% among Adults 18-34, and 94% in Total Viewers.
- American Idol outperformed its closest competition in the 9p hour by a substantial +105% among Adults 18-49, +113% among Adults 18-34, +455% in Teens and +43% in Total Viewers.
The winter finales of Bones and FRINGE gave FOX a very close second-place finish on a highly competitive Thursday night. So far this season, FOX’s regular Thursday programming outperforms last year’s regular Thursday programming for the same weeks by +14% among Adults 18-49 and +51% in Total Viewers.
- Bones posted a 3.3/10 among Adults 18-49 and delivered its highest number of Total Viewers in three years (since 2/7/07).
- In addition, Bones dominated its 8p hour among virtually all key demos and was tied for the highest rated procedural of the night, beating CSI (3.2/9) and matching The Mentalist (3.3/9) among Adults 18-49.
- Against all original programming at 9p, FRINGE delivered a 2.6/7 and gained +18% among Adults 18-49, +24% among Adults 18-34 and +23% in Total Viewers versus its prior season average.
Saturday’s NASCAR Race: BUD SHOOTOUT led FOX to a No. 1 ranking for the night on a total primetime basis among Adults 18-49, Adults 18-34, Total Viewers and all key demos.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/24/10), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 1/24 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
24 3.7/9 4.3/10 +16%
Human Target 3.1/8 3.6/9 +16%
House 4.4/11 5.3/13 +20%
Lie To Me 2.5/6 2.9/7 +16%
Glee 2.9/8 3.6/9 +24%
Bones 2.8/8 3.4/9 +21%
Fringe 2.1/6 2.9/7 +38%
Dollhouse 0.8/3 1.2/4 +50%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 1/24/10), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 1/24 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
24 11.3 13.0 +15%
Human Target 10.3 11.5 +12%
House 11.6 13.5 +16%
Lie To Me 6.9 8.0 +16%
Glee 6.6 7.9 +20%
Bones 9.5 11.1 +17%
Fringe 5.8 7.5 +29%
Dollhouse 2.2 3.0 +36%
Weekly Program Rankers
FOX had 4 of the Top 20 programs among Adults 18-49: American Idol TUESDAY (No. 4), American Idol WEDNESDAY (No. 5), HOUSE (No. 9), and KITCHEN NIGHTMARE SP 2/2 (No. 15).
FOX had 5 of the Top 20 programs among Adults 18-34: American Idol TUESDAY (No. 4), American Idol WEDNESDAY (No. 5), HOUSE (No. 7), KITCHEN NIGHTMARE SP 2/2 (No. 14) and Bones (No. 20).
FOX had 9 of the Top 20 programs among Teens: American Idol TUESDAY (No. 3), American Idol WEDNESDAY (No. 5), KITCHEN NIGHTMARE SP 2/2 (No. 6), HOUSE (No. 9), Bones (No. 12), Family Guy (No. 15), FRINGE (No. 18), American Dad (No. 20 tie) and The Cleveland Show (No. 20 tie).
FOX had 4 of the Top 20 programs in Total Viewers: American Idol TUESDAY (No. 4), American Idol WEDNESDAY (No. 5), HOUSE (No. 15), and Bones (No. 18).
Week 1/11-1/17/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS - FEBRUARY 1 - 7, 2010
MONDAY
8:00-9:00 HOUSE: (A18?49: 4.8/13, 13.4 Mil Total Viewers)
9:00-10:00 24: (A18?49: 3.1/8, 10.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18?49: 4.0/10, 11.7 Mil Total Viewers)
HOUSE delivered a 4.8/13 among Adults 18-49 and delivered its highest Adults 18-34 rating in over two months (since 11/16/09).
HOUSE was the highest rated program of the night among Adults 18-34, out-performing ABC's The Bachelor, CBS’ comedies and CSI: Miami and NBC's Chuck, Heroes and Jay Leno Show.
HOUSE won its 8p hour among Adults 18-49, Total Viewers, Adults 18-34/25-54, Teens and key demos.
At 9p, ‘24’ posted a 3.1/8 among Adults 18-49 and ranked No. 3 in the hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 2 for the night among Adults 18-49 and No. 1 in Adults 18-34, Teens and Men 18-49/18-34.
TUESDAY
8:00-9:01 American Idol: (A18?49: 9.0/23, 24.7 Mil Total Viewers)
9:01-10:00 Kitchen Nightmares (S): (A18?49: 3.8/9, 9.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18?49: 6.4/16, 17.0 Mil Total Viewers)
Week four of auditions on American Idol-TUE posted a 9.0/23 among Adults 18-49.
American Idol retained 100% of its Tuesday episode last week in Adults 18-49. AMERICAN IDOL outpaced last week’s Tuesday episode in Total Viewers (24.7 vs. 24.5 Mil.)
AMERICAN IDOL won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos. In fact, AMERICAN IDOL outperformed its nearest competitors in the 8p hour by a substantial +109% among Adults 18-49 (9.0 vs. 4.3 for CBS), +93% among Adults 18-34 (7.7 vs. 4.0 for ABC), +388% in Teens (8.3 vs. 1.7 for CBS) and +29% in Total Viewers (24.7 vs. 19.2 Mil for CBS.)
AMERICAN IDOL outperformed ABC’s premiere of Lost by a substantial +64% among Adults 18-49 (9.0/23 vs. 5.5/14) and +104% in Total Viewers (24.7 vs. 12.1 Mil.)
At 9p a special Kitchen Nightmares delivered a 3.8/9 among Adults 18-49 and posted its highest ratings ever in Adults 18-49 and Total Viewers.
Kitchen Nightmares ranked No. 2 in the 9p hour among Adults 18-49, Adults 18-34 and Teens.
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
.
WEDNESDAY
8:00-9:00 Human Target (P): (A18?49: 2.4/7, 7.8 Mil Total Viewers)
9:00-10:00 AMERICAN IDOL: (A18?49: 7.8/21, 21.0 Mil Total Viewers)
8:00-9:00 FOX PRIME: (A18?49: 5.1/14, 14.4 Mil Total Viewers)
The AMERICAN IDOL ROAD TO HOLLYWOOD special posted a 7.8/21 among Adults 18-49. With an extra week of auditions, AMERICAN IDOL’s average so far this year with audition episodes retained 92% of last year’s auditions among Adults 18-49 (9.9/26 vs. 10.7/26), 93% among Adults 18-34 (8.7/26 vs. 9.4/26) and 94% in Total Viewers (26.2 vs. 27.9 Mil.)
AMERICAN IDOL won the 9p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
AMERICAN IDOL outperformed its closest competition in the 9p hour by a substantial +105% among Adults 18-49 (7.8 vs. 3.8 for CBS), +113% among Adults 18-34 (6.4 vs. 3.0 for ABC), +455% in Teens (6.1 vs. 1.1 for ABC) and +43% in Total Viewers (21.0 vs. 14.7 Mil. for CBS).
The 8p time period premiere of Human Target posted a 2.4/7 among Adults 18-49.
Human Target ranked No. 3 in the 8p hour among Adults 18-49 and Adults 18-34 and No. 1 in Teens.
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
FOX dominated the next highest rated network for the night with advantages of +50% among Adults 18-49 (5.1/14 vs. 3.4/10 for CBS), +77% among Adults 18-34 (3.9/13 vs. 2.2/7 for CBS), +236% among Teens (3.7/12 vs. 1.1/4 for CBS) and +8% in Total Viewers (14.4 vs. 13.3 for CBS).
THURSDAY
8:00-9:00 Bones: (A18?49: 3.3/10, 12.4 Mil Total Viewers)
9:00-10:00 FRINGE: (A18?49: 2.6/7, 7.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18?49: 3.0/8, 9.9 Mil Total Viewers)
Bones posted a 3.3/10 among Adults 18-49 and delivered its highest Total Viewers in three years (since 2/7/07). Bones won its 8p hour among Adults 18-49, Total Viewers, Adults 18-34/25-54 and virtually all key demos.
Bones was tied for the highest rated procedural of the night, beating CSI (3.2/9) and matching The Mentalist (3.3/9) among Adults 18-49.
Bones outperformed its prior season average by +18% among Adults 18-49 (3.3/10 vs. 2.8/8), by +22% among Adults 18-34 (2.8/9 vs. 2.3/7) and by +28% in Total Viewers (12.4 vs. 9.7 Mil.)
Against all original programming at 9p, FRINGE delivered a 2.6/7 and ranked No. 4 among Adults 18-49, No. 3 among Adults 18-34 and No. 1 among Teens.
Compared to its prior season average, FRINGE saw significant gains of +18% among Adults 18-49 (2.6/7 vs. 2.2/6), +24% among Adults 18-34 (2.0/6 vs. 1.7/5) and +23% in Total Viewers (7.4 vs. 6.1 Mil.).
FOX ranked No. 2 for the night among Adults 18-49, only one tenth behind No. 1 ABC. FOX also ranked No. 2 among Adults 18-34 and Total Viewers and No. 1 among Teens and all key male demos.
So far this season FOX’s regular Thursday programming outperforms last year’s regular Thursday programming for the same weeks, increasing +14% among Adults 18-49 (2.5/7 vs. 2.2/6) and +51% in Total Viewers (8.0 vs. 5.3 Mil.)
FRIDAY
8:00-9:00 HOUSE (RP): (A18?49: 1.2/4, 3.8 Mil Total Viewers)
9:00-10:00 Kitchen Nightmares: (A18?49: 1.7/5, 4.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18?49: 1.5/5, 3.9 Mil Total Viewers)
At 8p, a HOUSE encore posted a 1.2/4 and ranked No. 3 in its time period among Adults 18-49 and No. 2 among Adults 18-34.
At 9p, Kitchen Nightmares delivered a 1.7/5 ranking No. 2 among Adults 18-49 and No. 1 among Adults 18-34 and Men 18-49/18-34.
FOX ranked No. 3 for the night among Adults 18-49 and No. 1 among Adults 18-34.
SATURDAY
8:00-8:18 BUD SHOOT-OUT PRE-RACE (S): (A18?49: 1.9/7, 6.0 Mil Total Viewers)
8:18-8:31 BUD SHOOT-OUT PACE LAP (S): (A18?49: 2.3/8, 7.2 Mil Total Viewers)
8:31-10:12 BUD SHOOT-OUT (S): (A18?49: 2.7/8, 8.2 Mil Total Viewers)
8:00-10:12 FOX PRIME: (A18?49: 2.5/8, 7.8 Mil Total Viewers)
The NASCAR Race: BUD SHOOTOUT led FOX to a No. 1 rank for the night on a total primetime basis among Adults 18-49, Adults 18-34, Total Viewers and all key demos.
SUNDAY
7:00-7:29 TIL DEATH: (A18?49: 0.5/1, 1.6 Mil Total Viewers)
7:29-7:59 TIL DEATH: (A18?49: 0.6/1, 1.9 Mil Total Viewers)
7:59-8:30 Simpsons (R): (A18?49: 1.3/3, 2.9 Mil Total Viewers)
8:30-9:00 Cleveland Show (R): (A18?49: 1.1/2, 2.5 Mil Total Viewers)
9:00-9:30 Family Guy (R): (A18?49: 1.3/3, 3.1 Mil Total Viewers)
9:30-10:00 American Dad (R): (A18?49: 1.3/3, 3.1 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18?49: 1.0/2, 2.5 Mil Total Viewers)
Airing against Super Bowl XLIV on CBS, FOX’s (mostly) repeat comedies ranked No. 2 for the night among Adults 18-49, Adults 18-34 and Teens.
In the 7p hour TIL DEATH did a 0.5/1 and 0.6/1 among Adults 18-49. From 8-10p FOX aired repeats of THE Simpsons (1.3/3), CLEVELAND (1.1/2), Family Guy (1.3/3) and American Dad (1.3/3).
FEBRUARY 1 - 7, 2010
TOTAL PRIMETIME
ADULTS 18?49 ADULTS 18?34 VIEWERS (Mil)
FOX 3.2/8 FOX 2.7/8 FOX 9.1
ABC 2.5/7 ABC 2.2/7 ABC 7.0
CBS 8.5/22 CBS 7.3/21 CBS 26.2
NBC 1.5/4 NBC 1.3/4 NBC 4.7
The nets are like the political parites, they spin EVERYTHING!!!!!!!!!!!!
Jeez FOX, you’ll get YOUR turn at the Super Bowl next year!!!!!!!!! If you take American Idol out of your lineup, you become NBC II.
a.) but they DO have American Idol
b.) even if they didn’t, they’d still have HOUSE, SIMPSONS, FAMILY GUY, AMERICAN DAD, CLEVELAND SHOW, GLEE…even an aging 24 has ratings NBC wishes it had with a scripted drama.
And don’t forget they were the only network up from last season and that WITHOUT Idol. But I guess some people still wan’t to hate Idol and Fox and wish it would fail… But guess what… They don’t care!
You’re right…..they have a bunch of cartoons and an angry doc. Thank God for the cable nets!!!!!!
They are up because of Football overrun and the World Series, NOT their scripted programming.
You still get points for putting the basket in the hoop, regardless of whether the basket was a swish, bank shot, or a floater. How Fox got there is not so important to them (or any other network who reaches the summit) as the fact that they did get there. Just my 2 pennies in the fountain.
I believe they were up for the year….excluding baseball. Mondays were stable with House and Lie to Me, they are better now with House and 24, Tuesdays weren’t a total loss with SYTYCD, they are now huge with Idol, Wednesdays were solid with SYTYCD and Glee, Thursdays were solid with Bones and Fringe, they ended up more than solid with the same pair at last airing, Saturday they typically lead with Cops and AMW, Sunday they have the animation shows which even in off weeks get better ratings than NBC typically gets, Fox’s only week spot is Friday and even that showed signs of life last week with Kitchen Nightmares, no FOX isn’t CBS, but they sure aren’t NBC either.
Would someone tell the haters that FOX is a different network than the Fox News Channel (Take a deep breath…It’s OK to like Fox Programming). Should we boycott The Office and 30 Rock because MSNBC is staffed by DOUCHEBAGS?
Fringe is a shoe in for a 3rd season. Really don’t understand why it is a bubble show. A baffoon could see it has numbers for a renewal