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TV Ratings: CBS Sees Post Super Bowl Boost; The Big Bang Theory Hits Series Highs; Chuck, Castle Drop

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February 9th, 2010

Scoreboard CBS FOX ABC NBC Uni CW
Adults 18-49: Rating/Share 4.4/11 4.2/10 3.6/9 1.8/5 1.5/4 1.0/2
Adults 18-34: Rating/Share 3.2/9 3.6/10 3.1/9 1.4/4 1.6/5 1.2/3
Total Viewers (million) 13.34 11.86 11.38 5.11 3.76 2.11

CBS saw a post Super Bowl boost with some season and series highs and it won the night with both overall viewers and adults 18-49.   FOX won the night with adults 18-34, with House turning in the night's best performance with the youthful adult segment.

The Big Bang Theory hit a 6.0 with adults 18-49, its highest rating ever.   The 5.7 rating for Two and a Half Men was its best in 3 years  -- since the last time it aired after the day after the Super Bowl in 2007.

Chuck dropped ~8 percent versus last week and Castle dropped ~17 percent from its last original telecast on January 25.

ABC is playing the "Castle viewers have more money" card in their morning notes, noting:

  • Castle also attracts an advertiser-coveted Upscale audience, with an annual median income of $68,000 for its Adult 18-49 audience (among the highest on broadcast television) and pulling in 22% higher ratings than the norm in homes with $100k+ annual income (index of 122).

The Bachelor continued to be strong for ABC, and was basically flat vs. last week with adults 18-49, while seeing season highs with viewers.  Both House and 24 on FOX were up slightly from last week with adults 18-49.

Accidentally on Purpose, Two and a Half Men and The Big Bang Theory all saw double-digit percentage gains with adults 18-49 versus last week while How I Met Your Mother and CSI: Miami were up slightly.

One Tree Hill and Life Unexpected were basically flat versus last week, though with viewing so small to begin with an 18-49 drop from a 1.0 to a .9 for Life Unexpected winds up as a 10 percent drop.

It looks like Drew Brees' appearance with Letterman helped the ratings a bit:

  • Conan O'Brien (0.8/3 in 18-49 in local people meters with an encore telecast) trailed CBS's first-run Late Show (1.3/5) in Nielsen's 25 local markets with People Meters.

Details:

Time Net Show 18-49 Rating/Sh Viewers (Millons)
8:00 FOX House 5.1/13 13.55
ABC The Bachelor: On The Wings of Love 3.8/10 11.62
CBS How I Met Your Mother 3.8/10 10.11
NBC Chuck 2.2/6 6.61
CW One Tree Hill 1.1/3 2.22
8:30 CBS Accidentally on Purpose 3.4/8 9.23
9:00 CBS Two and a Half Men 5.7/13 17.56
ABC The Bachelor: On The Wings of Love 4.4/10 13.05
FOX 24 3.2/7 10.18
NBC Heroes 2.0/5 4.41
CW Life Unexpected 0.9/2 2.01
9:30 CBS The Big Bang Theory 6.0/14 16.20
10:00 CBS CSI: Miami 3.9/10 13.461
ABC Castle 2.5/7 9.48
NBC The Jay Leno Show 1.2/3 4.31

You can see TV ratings from other recent Overnight ratings reports here.

All numbers are Live+SD.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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