“Good Morning America” is the Only Morning Broadcast to Grow Week-to-Week Among Both Total & Key Demo Viewers

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

February 11th, 2010

via press release:

Ratings Report: ABC News Programming

For the Week of February 1-5, 2010

“Good Morning America” is the Only Morning Broadcast to Grow Week-to-Week Among Both Total & Key Demo Viewers

“GMA” Posts Highest Total Viewing Delivery in Nine Weeks

and Best Demo Performance in a Month

ABC Broadcast Cuts the Gap with “Today” Week-to-Week and Year-to-Year,

While Extending its Viewing Advantages over “Early Show”

“GMA’s” New Anchor Team Continues to Outperform the Program’s

Season-to-Date Average Among Total & Key Demo Viewers

For the week of February 1st, ABC’s “Good Morning America” averaged 4.68 million Total Viewers and a 1.6/11 among Adults 25-54. This marks the broadcast’s highest Total Viewing delivery in nine weeks and its best demo performance in a month.

Week-to-week, “GMA” increased the most of any morning broadcast, gaining 220,000 Total Viewers and 50,000 in the key demo. This marks “GMA’s” third straight week of gains in the key demo and its second consecutive week of growth among Total Viewers. NBC”s “Today,” meanwhile, shed 70,000 Total Viewers and 30,000 Adults 25-54.

Additionally for the week, “GMA” reduced the gap with “Today” by 21% among Total Viewers and by 11% among Adults 25-54. This marks the smallest Total Viewing gap between the programs in more than two months and the smallest demo gap in a month. Year-to-year, the Total Viewing gap between ABC and NBC is 22% smaller.

“GMA” also extended its viewing advantages over CBS’ “Early Show,” both week-to-week and year-to-year. The ABC broadcast outperformed CBS by 1.85 million Total Viewers last week (+11% week-to-week and+20% year-to-year) and by 840,000 Adults 25-54 (+6% week-to-week and 18% year-to-year). This marks ABC’s largest Total Viewing advantage over CBS in more than a year (week of 11/24/08) and its largest demo margin in 10 months (week of 3/30/09).

During their first eight weeks, the new “Good Morning America” anchor team continues to outperform the program’s season-to-date average in both Total Viewers, +3% (+130,000), and Adults 25-54, up +6% (+110,000). During this period, “GMA” has cut the demo gap with NBC (+680,000) by 7%, which is smaller than the season-to-date average. In addition, the new “GMA” team continues to build on its advantage over CBS among Total Viewers (+1.6 million) and the key demo (+740,000). “GMA’s” leads over “Early Show” are up +5% in Total Viewers and +12% among Adults 25-54 versus the season-to-date average.

“Good Morning America,” the Emmy Award-winning morning news program featuring Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m., ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”

MORNING NEWS (Week of February 1, 2010)

Total Viewers Adults 25-54 Households

ABC              4,680,000     1.6/11; 2,000,000     3.5/13

NBC              5,750,000     2.2/15; 2,680,000     4.3/16

CBS              2,830,000      .9/6; 1,160,000      2.1/8

Source: Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 2/1/10, 1/25/10, 2/2/09. Live +7 (where available) and Live +SD for first 8 weeks: 12/14/09-2/5/10.  Live +7 (where available) and Live +SD for STD: 9/21/09-2/5/10

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