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TV Ratings: American Idol Still Strong, The Middle, Modern Family Rise

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February 11th, 2010

Scoreboard FOX CBS ABC NBC Uni CW
rating: Adults 18-49 6.0/15 3.3/9 2.6/7 1.6/4 1.5/4 0.6/1
Rating: Adults 18-34 4.8/14 2.2/6 2.2/6 1.3/4 1.6/5 0.6/2
Total Viewers (million) 16.97 12.15 6.99 5.73 3.88 1.14

FOX easily won the night  across the major demographics and total viewing on the strength of an hour of American Idol which has remained very strong, dropping only around 5 percent versus the same night last season.   Idol was up 22 percent versus last Wednesday (though last Wednesday was a "Road to Hollywood" special).

Human Target was up very slightly from a 2.4 last week to a 2.5 last night.

CBS was second for the night with both adults 18-49 and viewers.  Its 8pm comedy block was resoundingly bested by a Charlie Brown Valentine special and The Middle, but Criminal Minds stood tall even against a strong American Idol, and CSI: NY won the 10pm hour increasing from last week by about 5 percent.

ABC's sitcoms The Middle and Modern Family saw increases from last week, with The Middle reaching a 3.0 rating with adults 18-49, a series high.  Modern Family matched it previous highs with adults 18-49.  

The Middle vs. Cougar Town seems like a silly discussion to me.  The Middle, doesn't have to air against American Idol and Cougar Town does.  Still the steep drop from Modern Family to Cougar Town is notable (4.2 to 2.8).

Ugly Betty saw growth to a 1.7 rating at 10pm, its best numbers of the season, but it still lost to a repeat of Law & Order: SVU (which did about 18% better than the average for The Jay Leno Show in the timeslot).

In Late-Night:

  • Conan O'Brien (0.8/4 in 18-49 in local people meters with an encore telecast) trailed CBS's first-run Late Show (1.2/5) in Nielsen's 25 local markets with People Meters.
  • At 12:35 a.m., Jimmy Fallon (0.4/3 in 18-49 in local people meters ) trailed CBS's LATE Late Show (0.6/4).

Details:

Time Net Show 18-49 Rating/Sh Viewers (Millons)
8:00 FOX Human Target 2.5/7 8.92
ABC Charlie Brown Valentine (R) 2.5/7 7.51
CBS New Adventures of Old Christine 2.3/7 8.30
NBC Mercy 1.8/5 6.78
CW Life Unexpected (R) 0.8/2 1.63
8:30 ABC The Middle 3.0/8 8.25
CBS Gary Unmarried 2.4/7 7.68
9:00 FOX American Idol 9.5/23 25.02
ABC Modern Family 4.2/10 10.11
CBS Criminal Minds 3.8/9 14.77
NBC Law & Order: Special Victims Unit (R) 1.2/3 4.45
CW Gossip Girl (R) 0.3/1 0.66
9:30 ABC Cougar Town 2.8/7 6.66
10:00 CBS CSI: NY 3.6/10 13.69
NBC Law & Order: Special Victims Unit (R) 1.8/5 5.98
ABC Ugly Betty 1.7/5 4.71

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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