2nd Best Ever: Ratings for Olympic Opening Ceremonies Torch Torino in 2006; Not Far Off Beijing

Categories: Broadcast TV

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February 13th, 2010

Update: in adjusted numbers, NBC reports the average audience was 32.6 million and that the total audience (watched at least 6 minutes) was 67.5 million we initially reported a different number (34.45 million) because we only saw the data for primetime through 11pm and the coverage ran until midnight.  In terms of average audience the numbers were the second-best ever for a non-USA games trailing only the 1994 Lillehammer games (Tonya Harding/Nancy Kerrigan).

According to preliminary numbers from Nielsen, the average of 34.5 32.6 million viewers and a 9.4 rating with adults 18-49 is substantially better than the opening ceremonies for the 2006 Olympic games in Torino which averaged 22.2 million and a 6.5 rating with adults 18-49 in the final Nielsen numbers.

The opening ceremonies for the 2008 games in Beijing averaged 34.89 million and a 10.3 rating with adults 18-49 in the final Nielsen numbers.

 
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