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TV Ratings: Vancouver Opening Ceremonies Average 34.5 32.6 Million Viewers

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February 13th, 2010

Scoreboard NBC FOX CBS ABC CW
rating/Share: Adults 18-49 9.4/27 1.5/4 1.0/3 1.0/3 0.8/2
Total Viewers (million) 34.45 3.63 3.77 3.15 2.00

Update: in time zone adjusted numbers NBC reports that the game averaged 32.6 million viewers and had a total audience (at least six minutes viewing) of 67.5 million.

I think some of the discrepancy between what NBC reported and what was reported initially was that we only posted the numbers in primetime and the coverage went until midnight.

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The opening ceremonies for the Vancouver Olympics on NBC dominated against repeats on the rest of broadcast.  For the night in primetime NBC averaged 34.45 million viewers and a 9.4/27 (rating/share) with adults 18-49.    The 2006 Winter games opening ceremonies  in Torino averaged 22.17 million viewers and a 6.5/19 A18-49 in the final numbers.

The only new scripted programming of the night on broadcast was on the CW.  At 8pm an original hour of Smallville averaged a 1.0/3 rating/share with adults 18-49 and 2.48 million viewers.

FOX did surprisingly well, all things considered, with reruns of House and Kitchen Nightmares.  I guess during the Olympics opening ceremonies it served as good counter-programming.

Details:

Time Net Show 18-49 Rating/Shr Viewers  (Millons)
8:00 NBC Winter Olympics: Opening Ceremony 7.7/24 29.73
FOX House (R) 1.4/5 3.86
CW Smallville 1.0/3 2.48
CBS Surviving Survivor (R) 0.9/3 3.29
ABC Movie: Spider-Man 2.1 0.9/3 3.11
9:00 NBC Winter Olympics: Opening Ceremony 10.2/28 37.89
FOX Kitchen Nightmares (R) 1.5/4 3.40
CBS Undercover Boss (R) 1.2/4 4.19
ABC Movie: Spider-Man 2.1 0.9/3 2.91
CW Smallville (R) 0.6/2 1.52
10:00 NBC Winter Olympics: Opening Ceremony 10.2/29 35.92
ABC Movie: Spider-Man 2.1 1.1/3 3.41
CBS Numb3rs (R) 0.9/2 3.84

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Ratings data via Marc Berman's PI forums.

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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