| Scoreboard |  |
 |
 |
 |
|---|---|---|---|---|
| Adults 18-49: Rating/Share | 7.9/23 | 1.7/6 | 1.1/3 | 0.7/2 |
| Total Viewers (million) | 26.86 | 5.13 | 3.59 | 2.33 |
Update: NBC reports Saturday night's coverage averaged 26.2 million viewers.
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Happy Valentine's Day, ratings lovers!
As expected, NBC's coverage of the Vancouver Olympics dominated the Saturday primetime ratings. FOX stuck with its normal Saturday programming and did about as well as it usually does, particularly at 8pm.
A couple of notes: these numbers are only for primetime (8pm-11pm). NBC's coverage of the winter Olympics ran until 11:30 and the portion between 11p-11:30p is not included in NBC's nightly totals.
Also, CBS ran a repeat of the Wedding Crashers from 8pm to 10:15pm and then 48 Hours Mystery from 10:15p-11:15p. The 11-11:15p results for 48 Hours Mystery are not included here. In the final numbers (which we will see Monday or Tuesday), the full duration of the programs will be measured, not just the primetime portion.
Also, we used the data from Marc Berman and he reported the FOX nightly average as 1.4/4 with adults 18-49 with 4.58 million viewers, but that didn't foot with the individual show data so I averaged the data for the shows. Since we're ratings paupers on the weekend I can't verify and probably won't be able to until tomorrow. Also, Marc reported 26.86 million for the night for NBC, but the individual half hour data comes out to around 24.9. It's possible that the nightly total is right and the individual totals are wrong, but since 26.86 was also the last half hour, I'm guessing it was wrong in the totals. Update: in what I'm guessing are time zone adjusted numbers and include the post-primetime portion, NBC reports Saturday night's coverage averaged 26.2 million.
Details:
| Time | Net | Show | 18-49 Rating/Shr | Viewers (Millons) |
| 8:00 | NBC | Vancouver Olympics | 5.6/18 | 22.00 |
| FOX | Cops (1 New, 1 Repeat) | 1.9/6 | 5.22 | |
| CBS | Movie: Wedding Crashers (R) | 0.9/3 | 2.78 | |
| ABC | Movie: Harry Potter and the Chamber of Secrets (R) | 0.6/2 | 2.07 | |
| 9:00 | NBC | Vancouver Olympics | 7.5/22 | 25.50 |
| FOX | America's Most Wanted | 1.6/5 | 5.04 | |
| CBS | Movie: Wedding Crashers (R) | 1.2/3 | 3.12 | |
| ABC | Movie: Harry Potter and the Chamber of Secrets (R) | 0.7/2 | 2.24 | |
| 10:00 | NBC | Vancouver Olympics | 8.3/24 | 27.22 |
| CBS | Movie & 48 Hours Mystery | 1.1/3 | 4.01 | |
| ABC | Movie: Harry Potter and the Chamber of Secrets (R) | 0.8/2 | 2.42 |
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You can see TV ratings from other recent Overnight ratings reports here.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.
FOX done really well against the Olympics. Is that not better than its usual Saturday average?
NBC’s coverage has been notably less irritating than in years past, with more live action instead of those annoying filler pieces with analysts talking.
It will be unusal to see NBC winning every night in February…
Even more unusual is the fact that we’ll see them winning, knowing in the back of our minds their wallet is getting slaughtered.
If primetime is considered 8-11pm, then I think NBC averaged 24.9 million in primetime, not 26.9 million (22.00 + 25.50 + 27.22 = 74.72 divided by 3 = 24.91).
UKTV indeed Marc is sadly often sloppy on the weekends. Hard to know whether it’s the totals or the individual data that is screwed up but I’m guessing it’s just the total number. It’s 24.903 when you average the half hourly data he posted.
Only 24% of 18-49s watching TV were watching the Olympics? Wtf is on at 10pm on a Saturday night that would make you turn away from the Olympics…?
aznfratboy, in very round numbers around 11 million 18-49 were watching the olympics, so only around 45 million 18-49 were watching TV at 10, with ~34 million of them spread out over lots of other stuff (including the ~2.5 million who were watching ABC or CBS).
What is on at 10 pm? Delayed coverage, that’s what. West Coasters are really outraged and I sent one directly to NBC due to their skimped coverage and paid programming on some of the cable networks or programming as per usual. There were way too many ads for primetime coverage I felt but I felt coverage was just a little bit better than in years past of actually focusing on the events rather than athletes personal stories.
I give NBC credit and IA the coverage is much better than the prior games. Much less special interest and more event coverage. I wonder if the tragedy with the luger from the former Georgia republic had any bearing.
But please someone stick a fork in Bob Kostas. I’d prefer Brian Williams I think over him at this point.
This is comparable to the first night in Beijing, which received a 13.9/27 rating and 24.1 million viewers. NBC is restricting the live streaming on their website for Vancouver to protect their TV content, as opposed to Beijing where there were live streams on almost every event not shown on TV, this is a step back for NBC. I guess they’re saved by Vancouver’s friendly time zone.
good numbers
Lillehammer is the biggest winter Olympics Game Ever!
(Due the tonya harding-nancy kerrigan scandal)
Feb.7-13,1994
33.8 Million viewers Winter Olympics CBS, Saturday, 8 p.m.
45.9 Million viewers Winter Olympics CBS, Sunday, 8 p.m.
31.3 Million viewers 60 Minutes CBS, Sunday, 7 p.m
41.0 Million viewers Home Improvement ABC, Wednesday, 9 p.m.
35.0 Million viewers Seinfeld NBC, Thursday, 9 p.m.
Feb. 14-20
32.4 Million viewers Winter Olympics CBS, Monday, 8 p.m.
40.0 Million viewers Winter Olympics CBS, Tuesday, 8 p.m.
32.9 Million viewers Winter Olympics CBS, Wednesday, 8 p.m
39.6 Million viewers Winter Olympics CBS, Thursday, 8 p.m.
43.6 Million viewers Winter Olympics CBS, Friday, 8 p.m.
40.8 Million viewers Winter Olympics CBS, Saturday, 7 p.m.
45.6 Million viewers Winter Olympics CBS, Sunday, 8 p.m.
29.8 60 Minutes CBS, Sunday, 7 p.m.
Feb. 21-27 Week
41.6 Million viewers Winter Olympics CBS, Monday, 8 p.m
36.4 Million viewers Winter Olympics CBS, Tuesday, 8 p.m.
78.8 Million viewers Winter Olympics CBS Wednesday, 8 p.m. Tonya Harding- Nancy Kerrigan affair Ladies’ figure skating – short program
35.5 Million viewers Winter Olympics CBS, Thursday, 8 p.m
73.5 Million viewers Winter Olympics CBS, Friday, 8 p.m. Tonya Harding- Nancy Kerrigan affair Ladies’ figure skating – long program
35.7 Million viewers Winter Olympics CBS, Saturday, 7 p.m.
34.5 Million viewers Winter Olympics CBS, Sunday, 8 p.m.
32.7 Million viewers 60 Minutes CBS, Sunday, 7 p.m.
Ew.com (Entertainment weekly archive The Ratings)
NBC finally has a hit show!
This kind of promotion will definitely help Parenthood
the advertising that NBC is getting fot there own shows might pay this off for them. They were having a hard time launching shows for the hefty fact that if no one is watching there shows how can they launch new ones this might turn things around for thier new schedule.
THE OLYMPICS ARE ABOUT TO BE A BEAST!
24 million viewers on a Saturday? What?
Tonight might be close to 30 million viewers with Figure Skating in there but FOX had a strong night.
YEAH! Jakov Fak (from Croatia) won a third place in biathlon! It’s croatian first medal!
How am I not surprised?
Not bad numbers for the Olympics, even up here in Canada they seem to do well. I think the biggest reasoning for it, is the fact that the games are in North America, easier for time changes and slots etc. Also for people who think NBC paid too much for the games they obviously did, so did CTV in Canada I believe we’re paying 120 million for the Vancouver games and then 90 Million for the London games almost double what the previous fees we’re. Considering Olympic viewing is going south not up the IOC really needs to start thinking or they will lose a lot of tv deals and have to settle for the minimum coverage networks.