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TV Ratings: Olympics Dominate as NBC Averages 26.2 Million

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February 14th, 2010


Scoreboard NBC FOX CBS ABC
Adults 18-49: rating/Share 7.9/23 1.7/6 1.1/3 0.7/2
Total Viewers (million) 26.86 5.13 3.59 2.33

Update: NBC reports Saturday night's coverage averaged 26.2 million viewers.

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Happy Valentine's Day, ratings lovers!

As expected, NBC's coverage of the Vancouver Olympics dominated the Saturday primetime ratings.  FOX stuck with its normal Saturday programming and did about as well as it usually does, particularly at 8pm.

A couple of notes:  these numbers are only for primetime (8pm-11pm).  NBC's coverage of the winter Olympics ran until 11:30 and the portion between 11p-11:30p is not included in NBC's nightly totals.

Also, CBS ran a repeat of the Wedding Crashers from 8pm to 10:15pm and then 48 Hours Mystery from 10:15p-11:15p.  The 11-11:15p results for 48 Hours Mystery are not included here.  In the final numbers (which we will see Monday or Tuesday), the full duration of the programs will be measured, not just the primetime portion.

Also, we used the data from Marc Berman and he reported the FOX nightly average as 1.4/4 with adults 18-49 with  4.58 million viewers, but that didn't foot with the individual show data so I averaged the data for the shows.  Since we're ratings paupers on the weekend I can't verify and probably won't be able to until tomorrow.  Also, Marc reported 26.86  million for the night for NBC, but the individual half hour data comes out to around 24.9. It's possible that the nightly total is right and the individual totals are wrong, but since 26.86 was also the last half hour, I'm guessing it was wrong in the totals.  Update: in what I'm guessing are time zone adjusted numbers and include the post-primetime portion, NBC reports Saturday night's coverage averaged 26.2 million.

Details:

Time Net Show 18-49 Rating/Shr Viewers (Millons)
8:00 NBC Vancouver Olympics 5.6/18 22.00
FOX COPS (1 New, 1 Repeat) 1.9/6 5.22
CBS Movie: Wedding Crashers (R) 0.9/3 2.78
ABC Movie: Harry Potter and the Chamber of Secrets (R) 0.6/2 2.07
9:00 NBC Vancouver Olympics 7.5/22 25.50
FOX America's Most Wanted 1.6/5 5.04
CBS Movie: Wedding Crashers (R) 1.2/3 3.12
ABC Movie: Harry Potter and the Chamber of Secrets (R) 0.7/2 2.24
10:00 NBC Vancouver Olympics 8.3/24 27.22
CBS Movie & 48 Hours Mystery 1.1/3 4.01
ABC Movie: Harry Potter and the Chamber of Secrets (R) 0.8/2 2.42

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You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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