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TV Ratings Sunday: Olympics Take Night, But Undercover Boss Strong in Second Outing

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Written By

February 15th, 2010

Due to the nature of live programming the ratings for FOX (Dayton 500 coverage from 7p-8p) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.

Scoreboard NBC FOX CBS ABC
Adults 18-49: Rating/Share 7.0/19 3.3/9 2.8/7 1.9/5
Adults 18-34: Rating/Share        
Total Viewers (million) 26.34 8.35 10.32 6.39

NBC easily won the night across the board, with Fox coming in a distant second with adults 18-49 and CBS second with all viewers.

Despite a post-Super Bowl debut that for one shining week made Undercover Boss the most-watched series of the season, the "Boss" was not up to the task of taking on the Olympics though it did skate past Fox easily with viewers and adults 18-49.

Fortunately for "Boss"  ABC did not have a typical lineup and didn't air Desperate Housewives at 9pm, but, Boss came in second place to NBC between 9p-10p with both adults 18-49 and total viewers, and outside of the Olympics it was the highest-rated hour of the night averaging 15.28 million viewers and a 5.1/12 rating/share with adults 18-49 and 3.5/10 with adults 18-34.

If the ratings hold it will be CBS's best performance at Sundays at 9pm with a regularly scheduled show since 2007.

Considering  the Olympics competition and Family Guy at 9pm on FOX (notably the second half hour was higher-rated for "Boss" with 18-49, 5.5 vs. 4.7) CBS has to be happy with the numbers.

Details:

Time Net Show 18-49 Rating/Shr Viewers (Millons)
7:00 NBC Vancouver Winter Olympics 4.6/14 18.39
FOX Daytona 500 Overrun/Post 5.2/16 16.07
ABC America's Funniest Home Videos 1.4/4 5.63
CBS 60 Minutes 1.1/3 7.63
7:30 NBC Vancouver Winter Olympics 6.1/18 23.68
FOX Daytona 500 Post 3.9/11 11.69
ABC America's Funniest Home Videos 1.9/6 6.9
CBS 60 Minutes 1.3/4 8.78
8:00 NBC Vancouver Winter Olympics 7.0/19 28.06
CBS Amazing Race 16 (Premiere) 2.6/7 8.9
FOX The Simpsons 2.6/7 5.87
ABC America's Funniest Home Videos 2.0/5 7.17
8:30 NBC Vancouver Winter Olympics 7.4/19 28.92
CBS Amazing Race 16 (Premiere) 3.0/8 9.24
FOX Cleveland Show 2.3/6 4.85
ABC America's Funniest Home Videos 2.3/6 7.65
9:00 NBC Vancouver Winter Olympics 7.7/19 29.55
CBS Undercover Boss 4.7/11 14.16
FOX Family Guy 3.2/8 6.42
ABC Extreme Makeover: Home Edition 1.7/4 5.61
9:30 NBC Vancouver Winter Olympics 8.0/19 29.02
CBS Undercover Boss 5.5/13 16.39
FOX American Dad 2.5/6 5.23
ABC Extreme Makeover: Home Edition 1.7/4 5.38
10:00 NBC Vancouver Winter Olympics 7.9/20 27.45
CBS Cold Case 2.2/6 9.05
ABC Extreme Makeover: Home Edition 2.0/5 6.07
10:30 NBC Vancouver Winter Olympics 7.5/20 25.65
ABC Extreme Makeover: Home Edition 2.2/6 6.73
CBS Cold Case 1.9/5 8.38

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Here are the ratings notes from CBS based on the preliminary #s:

THE Amazing Race 16 (P) at 8PM was second in households (5.1/08), viewers (9.07m), adults 25-54 (3.6/08), adults 18-49 (2.8/07) and third in adults 18-34 (1.9/06).  Compared to THE Amazing Race 14's season premiere on the same night last year, CBS was up +6% in adults 25-54 (from 3.4/08), +8% in adults 18-49 (from 2.6/07), even in adults 18-34, down -6% in households (from 5.4/09) and lost -130,000 viewers (from 9.20m, -1%).

Undercover Boss at 9PM was second in households (8.5/13), viewers (15.28m), adults 25-54 (6.3/14), adults 18-49 (5.1/12) and adults 18-34 (3.5/10).  Compared to the 9PM time slot's delivery this season (regularly scheduled, live plus same day), CBS was up +55% in households (from 5.5/08), +152% in adults 25-54 (from 2.5/05), +168% in adults 18-49 (from 1.9/04), +218% in adults 18-34 (from 1.1/03) and added +6.64m viewers (from 8.64m, +77%).

If the ratings hold, CBS posted its best regularly scheduled 9:00-10:00PM delivery in households since November 18, 2007 (COLD CASE), in viewers since March 11, 2007 (COLD CASE), in both adults 25-54 and adults 18-49 since November 6, 2005 (COLD CASE/CBS SUNDAY MOVIE: "Category 7: End of the World" Part 1) and in adults 18-34 since November 14, 2004 (CBS SUNDAY MOVIE: "Category 6: Day of Destruction" Part 1).

At 10PM, COLD CASE was second in households (5.3/09), viewers (8.72m), adults 25-54 (2.9/07) and tied for second in adults 18-49 (2.1/05, with ABC).

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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