Versus Winter Olympics, NBA All-Star Game Viewing Was Down 9%

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Sunday night’s NBA All-Star Game on TNT had a 3.8 national household rating and averaged 6.9 million viewers.  That’s down 9% from the 7.62 million for last year’s game (and that was up 20% versus the 2008) game.  Considering the head-to-head competition with the Vancouver Olympics on NBC, a pretty decent result.

Also against the Olympics, the All-Star Saturday night festivities averaged 5.5 million, down versus last year’s 6.55 million.

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