ABC's "The Bachelor" Holds Strong Against Olympics

Categories: Network TV Press Releases

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February 16th, 2010

via early ratings notes from ABC:

Monday Night (8-11pm): Holding strong against NBC’s Olympic coverage with The Bachelor and a repeat airing of Castle, ABC stood as the #1 non-sports network on Monday with Total Viewers (9.6 million) and Adults 18-49 (3.2/8), outpacing its nearest competition by 1.5 million and by 23% in Adults 18-49 (CBS = 8.1 million and 2.6/6)

The Bachelor: On the Wings of Love (8-10pm):  Monday’s #1 regular TV program in Total Viewers (11.5 million) and Adults 18-49 (4.0/10), ABC’s The Bachelor  paced well ahead of its non-Olympic competition from 8-10pm, besting runner-up CBS by 3.5 million viewers and by 43% with young adults (CBS – 8.0 million and 2.8/7).  The ABC unscripted series finished #1 against regular competition in its 2-hour time period 5th consecutive week in Adults 18-34 and registered as Monday’s #1 TV series telecast with Women 18-34 for its 7th consecutive airing this season.

  • Despite facing the first Monday of NBC’s Winter Olympic coverage, The Bachelor retained an impressive 98% of its Adult 18-49 audience week to week (4.0/10 vs. 4.1/10), 100% among Women 18-49 (6.0/14) and grew among Men 18-34 (+6% - 1.9/6 vs. 1.8/5).

Castle (10-11pm):  Opposite NBC’s Olympic coverage in the 10 o’clock hour, ABC’s Castle marked its 3rd-highest-ever repeat results in both Total Viewers (5.7 million ) and Adults 18-49 (1.5/4).

 
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