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TV Ratings: Olympics Dominate But The Bachelor Holds Up Well; 24 Drops

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February 16th, 2010

Scoreboard NBC ABC CBS FOX Uni CW
Adults 18-49: Rating/Share 7.2/18 3.2/8 2.6/8 2.5/6 1.5/4 0.9/2
Adults 18-34: Rating/Share 5.4/15 2.9/8 1.7/5 2.1/6 1.6/4 1.1/3
Total Viewers (million) 25.49 9.58 8.14 7.66 4.02 1.84

NBC's Olympic coverage averaged a 7.2/18 rating/share with adults 18-49 for the night and 25.49 million viewers.  The Olympics coverage from Vancouver against a mish-mash of mostly repeats on the broadcast networks.  Other than The Bachelor: On The Wings of Love and 24 and the CW lineup of One Tree Hill and Life Unexpected, everything else was repeats.

The Bachelor head up very well, down only very slightly (~2 percent), and reruns of the CBS Monday night lineup, particularly the 9p-10p comedy block held up well too, with The Big Bang Theory repeat pulling a 3.6 rating with adults 18-49.

24 took it on the chin though and was down nearly 16 percent with adults 18-49 to a 2.7 rating.

CW's One Tree Hill took a hit with adults 18-49 versus last week (0.9 vs. 1.1) but Life Unexpected was unchanged with adults 18-49, though it did shed a few viewers.  In CW's target Women 18-34 Life Unexpected dropped from last week's 1.6 rating to a 1.4 rating.

Details:

Time Net Show 18-49 Rating/Sh Viewers (Millons)
8:00 NBC Vancouver Winter Olympics 7.3/18 26.35
ABC The Bachelor: On The Wings of Love 3.8/10 11.23
FOX House (R) 2.2/6 6.83
CBS How I Met Your Mother  (R) 2.2/6 5.86
CW One Tree Hill 0.9/2 1.87
8:30 CBS Accidentally on Purpose  (R) 2.0/5 5.54
9:00 NBC Vancouver Winter Olympics 7.3/17 25.67
ABC The Bachelor: On The Wings of Love 4.3/10 11.81
CBS Two and a Half Men  (R) 3.3/8 10.55
FOX 24 2.7/6 8.49
CW Life Unexpected 0.9/2 1.82
9:30 CBS The Big Bang Theory (R) 3.6/8 10.02
10:00 NBC Vancouver Winter Olympics 7.0/18 24.46
CBS CSI: Miami (R) 2.3/6 8.43
ABC Castle (R) 1.5/4 5.69

You can see TV ratings from other recent Overnight ratings reports here.

All numbers are Live+SD.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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