ABC Delivers 4 of the Week’s Top Shows With A18-49, Including “Lost,” “Grey’s Anatomy,” “The Bachelor” and “Modern Family”

Categories: Network TV Press Releases

Written By

February 17th, 2010

via press release:

ABC Delivers 4 of the Week’s Top 15 TV Programs Among Adults 18-49,

Including “Lost,” “Grey’s Anatomy,” “The Bachelor” and “Modern Family”

WEEK No. 21:

During the week of February 8, 2010, which included competition from the first 3 nights of the Vancouver Winter Olympics, ABC claimed 4 of the Top 15 TV shows in Adults 18-49: “Lost” – No. 10, “Grey’s Anatomy” – No. 12, with “The Bachelor” and “Modern Family” tied at No. 13.  “Lost” registered as TV’s No. 1 scripted show for the week in Adults 18-34 and Men 18-34. “Grey’s” stood as

the highest-scripted show with key Women (W18-34/W18-49)   Although competing opposite Wednesday’s edition of “American Idol,” ABC’s “Modern Family” once again qualified as the week’s No. 1 scripted freshman series among Adults 18-49. 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 35% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


Growing week to week, ABC hit a Monday season high among Adults 18-49 (3.6/9-tie) and drew its biggest overall audience (11.4 million) on the evening since November with the season finale of “Dancing with the Stars” on 11/23/09.   The Network won Monday for the 6th straight week among key Women: W18-34 (4.7/12) and W18-49(5.1/12).

“The Bachelor: On the Wings of Love” (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC’s “The Bachelor” took second place among Total Viewers to CBS’ original comedy block, drawing a larger audience than Fox’s original dramas (“House”/”24”) for the 2nd week in a row (12.4 million vs. 11.9 million). The ABC unscripted series finished No. 1 in its 2-hour time period for the 4th consecutive week in Adults 18-34, besting runner-up Fox by 6% (3.8/10 vs. 3.6/10).  For its 6th straight telecast, “The Bachelor” overshadowed its time slot and qualified as Monday’s
No. 1 TV show with Women 18-34

  • “The Bachelor” marked another season high in Total Viewers and equaled last week’s season high among Adults 18-49, tallying the show’s 5th consecutive week of growth of its overall audience.

“Castle” (10:00-11:00 p.m.)

ABC’s “Castle” earned second place in the 10 o’clock hour to CBS’ original “CSI: Miami,” beating out NBC’s original “Jay Leno” Monday finale by 5.2 million viewers (9.5 million vs. 4.3 million) and by 127% in Adults 18-49 (2.5/7 vs. 1.1/3).

  • On average season to date, “Castle” is growing its time period year to year for ABC by 1.2 million viewers over the same nights last year.
  • “Castle” attracts an advertiser-coveted Upscale audience, with an annual median income of $68,000 for its Adult 18-49 audience (among the highest on broadcast television) and pulling in 22% higher ratings than the norm in homes with $100k+ annual income (index of 122).
  • One of TV’s biggest gainers in the 10 o’clock hour this season, ABC’s “Castle” is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.8 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+25%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.


With its Tuesday lineup of a “Lost” replay, “Lost” and “the forgotten,” ABC was up over the same night last year (2/10/09) by 3.0 million viewers (7.3 vs. 4.3 million) and by 71% in Adults 18-49 (2.9/8 vs. 1.7/4).

“Lost” (9:00-10:00 p.m.)

Despite facing stiff, established time period competition on CBS (“NCIS: LA”) and NBC (“Biggest Loser”), as well as Fox’s “American Idol”-inflated series debut of “Past Life,” ABC self-starter “Lost” shot up from its lead-in by 6.3 million viewers (11.1 vs. 4.8 million) and by 194% in young adults

(5.0/12 vs. 1.7/4) and built its audience from start to finish (+5% in viewers/+6% in young adults).   “Lost” dominated the 9 o’clock hour for its 2nd straight telecast in the key young Adult sales demo, defeating second-place CBS’ “NCIS: LA” by 22% (4.1/10), third-place NBC’s “Biggest Loser” by 25% (4.0/10) and fourth-place Fox’s “Past Life” by 79% (2.8/7).

  • “Lost” qualified as Tuesday’s No. 1 scripted TV show for the 2nd week in a row in Adults 18-49, Adults 18-34 and across key Men (M18-34/M18-49/M25-54). 

  • “Lost” was up from its performance on the same week last year by 1.3 million viewers and by 14% in Adults 18-49 (9.8 million and 4.4/10, Wednesday 9:00 p.m. on 2/11/09).
  • “Lost” delivered enormous year-to-year time period improvement for ABC, boosting the hour by 6.7 million viewers and by 150% in Adults 18-49 over the year-ago night with original programming (4.4 million and 2.0/5 – originals of “Scrubs”).
  • Excluding only last week’s sixth-season premiere, “Lost” posted its highest-rated telecast in over 2 years among Adults 18-34 (5.1/14) – since 2/7/08.

“the forgotten” (10:00-11:00 p.m.)

ABC’s “the forgotten” took second in its slot to CBS’ “Good Wife,” beating the series finale of NBC’s “Jay Leno” by a best-ever 18% among Adults 18-49 (2.0/6 vs. 1.7/5).

  • “the forgotten” jumped from its most recent original telecast (on 1/12/10) by 1.6 million viewers (5.9 vs. 4.3 million) and by 67% in Adults 18-49 (2.0/6 vs. 1.2/3).  In fact the show drew its biggest audience since mid-November and its highest Adult 18-49 number since mid-October – since 11/17/09 and 10/13/09, respectively.
  • “the forgotten” generated strong year-to-year time period improvement for ABC, growing the 10 o’clock the hour by 2.2 million viewers and by 25% in Adults 18-49 over the year-ago night with original programming (3.7 million and 1.6/4 – original “True Beauty”).


“A Charlie Brown Valentine” (8:00-8:30 p.m.)

ABC’s rebroadcast of “A Charlie Brown Valentine” ranked No. 1 at 8pm in Adults 18-49 (2.4/7), beating original competition including Fox’s “Human Target” (2.3/7 – 2nd consecutive week for an ABC repeat to beat the Fox series), CBS’ “Old Christine” (2.3/7) and NBC’s “Mercy” (1.8/5).

  • “A Charlie Brown Valentine” was up sharply over its year-ago telecast (Tuesday at 8pm on 2/10/09) in Total Viewers (+2.4 million – 7.2 million vs. 4.8 million) and Adults 18-49 (+60% - 2.4/7 vs. 1.5/4), the PEANUTS special’s best numbers in 8 years – since its 2/14/02 debut on ABC.

“The Middle” (8:30-9:00 p.m.)

Marking a series high for the 2nd week in a row, ABC’s “The Middle” won the 8:30pm half-hour among Adults 18-49 (2.9/8), defeating the second half-hour of Fox’s “Human Target” by 7% (2.7/7), CBS’ “Gary Unmarried” by a best-ever 21% (2.4/7) and NBC’s “Mercy” by 61% (1.8/5). In fact, the show turned in series highs across key Adult, Men (tie) and Women demographics.

  • “The Middle” registered as ABC’s highest-rated scripted telecast in the half-hour in more than 2 years among Adults 18-49 – since 11/14/07.

“Modern Family” (9:00-9:30 p.m.)

Surging from its lead-in by 41% at 9pm against “American Idol,” ABC’s “Modern Family” stood as the highest-rated scripted show in its half-hour for its 3rd straight airing among Adults 18-49, beating CBS’ “Criminal Minds” by 14% (4.1/10 vs. 3.6/9).  “Modern Family” also registered as Wednesday’s No. 1 scripted TV program for its 3rd telecast in a row.

  • Posting its 2nd consecutive telecast of growth opposite “Idol,” up 5% week to week, “Modern Family” posted the series’ 2nd-highest Adult 18-49 number. The ABC comedy hit series highs with Adults 18-34, Women 18-34 (tie), key Men (M18-49-tie/M25-54-tie) and Teens 12-17.

“Cougar Town” (9:30-10:01 p.m.)

Airing against a surging “American Idol,” ABC freshman “Cougar Town” finished as the No. 2 scripted program in its half-hour among Total Viewers (6.4 million) and Adults 18-49 (2.7/7) to CBS’ veteran “Criminal Minds,” while registering as the No. 1 scripted show in its slot with Adults 18-34 (2.5/7) and Women 18-34 (3.1/8). In fact, “Cougar Town” finished as Wednesday’s No. 2 scripted show with Women 18-34 for its 3rd straight telecast, behind only “Modern Family.”

  • Despite facing the second half of “Idol,” which was up sharply in the half-hour week to week, “Cougar Town” grew its overall audience week to week (6.4 million vs. 6.3 million) and was up among key Men: +19% in M18-34 and +5% in M18-49.

“Ugly Betty” (10:01-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Ugly Betty” jumped week to week by 18% in Total Viewers (4.7 million vs. 4.0 million) and by 14% in Adults 18-49 (1.6/5 vs. 1.4/4).


ABC finished a solid second on Thursday in Total Viewers (9.2 million) and Adults 18-49 (3.0/8) to CBS with its airing of the highly-promoted 2-hour premiere of “Survivor: Heroes vs. Villains.” ABC topped the evening with Women 18-34 for the 6th time in 7 weeks, leading its nearest competition by 34% (3.9/11 vs. 2.9/8-CBS).

  • Despite the heightened competition on the night, ABC increased its overall Thursday audience (9.2 million) for the 2nd consecutive week.

“The Deep End” (8:00-9:00 p.m.)

From 8:00-9:00 p.m. against the opening hour of “Survivor,” ABC’s “The Deep End” posted week-to-week gains in both Total Viewers (+12% - 5.7 million vs. 5.1 million) and Adults 18-49 (+15% - 1.5/4 vs. 1.3/4).

“Grey’s Anatomy” (9:00-10:01 p.m.)

Opposite the second half of “Survivor,” ABC’s “Grey’s Anatomy” ranked No. 1 in its time slot with Adults 18-34 (4.0/12) and all key Women: W18-34 (5.9/16), W18-49 (6.3/15) and W25-54 (7.0/16).

  • “Grey’s” was up was up week to week in Total Viewers (12.7 million vs. 12.6 million) and Adults 25-54 (5.1/12 vs. 4.9/12).

“Private Practice” (10:01-11:00 p.m.)

ABC’s “Private Practice” won Thursday’s 10 o’clock hour among Adults 18-34, leading its nearest competition by 29% (2.7/9 vs. 2.1/7 – CBS’ “The Mentalist”).    It was the 12th time in 13 original telecasts this season for the ABC sophomore drama to hold the No. 1 series position in the hour with Adults 18-34.


No.1 NBC 4.7    No.1 NBC  16,080,000

No.2 FOX 3.6    No.2 CBS  10,640,000

No.3 CBS 2.9    No.3 FOX  10,110,000

No.4 ABC 2.2    No.4 ABC   6,620,000

No.5 CW  0.8    No.5 CW    1,790,000

Source: The Nielsen Company (National Live+Same Day Program Ratings), week of 2/8/10, unless stated otherwise.

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