Adult Swim and Cartoon Network Ratings Highlights for Week of Feb. 8-14
- Reigning #1 among all basic cable networks for total day delivery of targeted young adults, Adult Swim posted another week of strong ratings & delivery growth among adults 18-34 and men 18-34. Compared to the same time period last year, adults 18-34 delivery (481,000) grew by 9% and ratings (0.7) by 17%. Men 18-34 delivery (292,000) also increased by 9% and ratings (0.9) by 13%. Additionally, adults 18-49 delivery (666,000) improved by 11% compared to the same 2009 time period.
- In the competitive 11:30 p.m.-12:30 a.m. late-night time period, Adult Swim also ranked #1 among all broadcast and cable networks for delivery of adults 18-24 and men 18-24, and #2 among adults 18-34 and men 18-34 (behind CBS).
- Adult Swim telecasts—including Family Guy, Robot Chicken and Aqua Teen Hunger Force—accounted for 17 of the top 50 telecasts of the week on ad-supported basic cable among adults 18-34.
- With solid kids 2-11 delivery (622,000, up 6%) and ratings (1.5, up 7%) growth compared to the same time period last year, Cartoon Network also posted significant delivery and ratings gains among kids 6-11 and kids 9-14 compared to the prior four weeks. Kids 6-11 delivery (385,000) increased by 9% and ratings (1.6) by 14%, while kids 9-14 delivery (263,000) advanced by 9% and ratings (1.1) by 10%.
- The live-action alternative series Dude, What Would Happen (Wednesday, 8:00 p.m.) continued to prove popular with kids even in repeats, with kids 6-11 delivery (641,000) growing by 15% and kids 2-11 delivery (856,000) growing by 19%, compared to the same time period last year.
- Cartoon Network’s Saturday morning action powerhouse block CRUSHZONE (6:30-9:30 a.m.) also proved popular with kids and boys 9-14. Compared to last year, kids 9-14 average delivery (291,000) grew by 5% and boys 9-14 delivery (244,000) grew by 8%. Pokémon Battle Galactica (7 a.m.) scored as the most popular individual program, earning 50% delivery growth among kids 9-14 (328,000) and 63% growth among boys 9-14 (261,000).