Disney Channel Powers to #1 With “StarStruck

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via press release:

Disney Channel is TV’s No. 1 Network in Total Day in Tweens 9-14,

and Nears 5 Years of Dominance in Prime in Target Kids

Debut of Original Movie “StarStruck” is TV’s No. 1 Telecast in Kids 6-11

and Tweens 9-14, and Cable’s No. 1 Scripted Telecast in Total Viewers

Disney Channel Delivers TV’s Top 2 Telecasts in Kids 6-11

and the Top 3 Scripted TV Telecasts in Tweens 9-14

Week of February 8, 2010

Powered by Sunday’s premiere of original movie “StarStruck,” the week’s No. 1 telecast in target kid demos, Disney Channel was the week’s No. 1 TV network in Total Day in Tweens 9-14 (521,000/2.1 rating). In Prime Disney Channel extended its streak as cable’s No. 1 network to 254 consecutive weeks in Kids 6-11 (1.05 million/4.3 rating) and to 250 straight weeks in Tweens 9-14 (880,000/3.6 rating), nearing 5 years of dominance on a weekly basis.

  • Sunday’s debut of original movie “StarStruck” stood as the week’s No. 1 TV telecast in Kids 6-11 (2.4 million/9.8 rating) and Tweens 9-14 (2.3 million/9.4 rating), and cable’s No. 1 scripted telecast in Total Viewers (6.0 million).
  • In head-to-head action on Friday night at 8:30 p.m., an all-new “The Suite Life on Deck” defeated an all-new “Big Time Rush” on Nickelodeon by 13% in Kids 6-11 (1.7 million vs. 1.5 million) and by 17% in Tweens 9-14 (1.4 million vs. 1.2 million).
  • In Tweens 9-14, Disney Channel held TV’s Top 3 scripted telecasts with Sunday’s StarStruck” (2.3 million/9.4 rating) and Friday’s “The Suite Life on Deck” (1.4 million/5.9 rating, 8:30 – 9:00 p.m.) and “Phineas and Ferb” (1.4 million/5.8 rating, 9:00 – 9:30 p.m.).
  • In Kids 6-11, Disney Channel delivered TV’s Top 2 telecasts with “StarStruck” (2.4 million/9.8 rating) and “The Suite Life on Deck” (1.7 million/7.1 rating), with an original “Phineas and Ferb” (1.5 million/6.2 rating, Fri., 9:00 – 9:30 p.m.) rounding out the Top 5.

  • Playhouse Disney’s “Mickey Mouse Clubhouseranked among TV’s No. 10 programs with target preschoolers Kids 2-5 (No. 7 – 710,000/4.3 rating).

Source:  Nielsen Media Research (National Ratings, Live + Same Day, 2/8-1/14/10). Ranks based on 000s, then rating, unless otherwise noted.

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