TNT’s coverage of the NBA All-Star 2010 weekend combined with original series to help TNT rank as ad-supported cable’s #1 network in primetime delivery of viewers (2.8 million); adults 18-34 (827,000); adults 18-49 (1.5 million); adults 25-54 (1.3 million). TNT also ranked #1 in total day among adults 18-49 (740,000) and adults 25-54 (731,000).
TNT’s exclusive coverage of the 2010 NBA All-Star Game was television’s #1 program on Sunday night among men 18-34, beating NBC’s Winter Olympic coverage.
The East-West match-up was watched by 6.8 million viewers, 2.3 million adults 18-49, 3.8 million adults 18-49 and 3.3 million adults 25-54 to rank as cable’s #1 program for the month-to-date and TNT’s most-watched program for the year-to-date.
TNT’s exclusive coverage of the 2010 NBA All-Star Saturday Night was the second most-watched night in the event’s 25 year history, delivering a 3.1 national household rating (3.6 coverage rating), with nearly 5.5 million total viewers and 3.6 million households. It also was the #1 cable television program for the night among total viewers, households and key adult and male demos.
NBA Digital set its all-time record for video streams during the NBA All-Star weekend (Feb. 12-15) with more than 17 million, an increase of over 20% from last year’s record. The record included a single-day mark of 4.95 million video streams viewed by fans on Sunday.
The 2009-10 NBA regular season on TNT is averaging a 1.2 national household rating, up +9% for its 35 games over the 2008-09 NBA season (1.1 national household rating for 33 games). In addition, total viewers are up +3% (1,774,000 vs. 1,730,000), and households are up +4% (1,348,000 vs. 1,293,000).
TNT Source: Nielsen Media Research, Live + Same Day data. NBA Regular Season on TNT through 35 games of the 2009-2010 Season (10/27/09 - 02/11/10) vs.33 games of 2008-2009 Season (10/28/08 - 02/12/09). 2010 NBA All-Star Weekend vs. 2009, (02/12/10 - 02/14/10 vs. 02/13/09 - 02/15/09). Broadcast and Cable Prime: Saturday 8:00-11:00PM, Sunday 7:00 - 11:00PM (02/13/10 - 02/14/10).
NBA Digital data sources: Internal metrics as measured by Omniture for online and does not include traffic from China.
TNT’s Wednesday night episode of Leverage, the first of the show’s two-part season finale, was watched by 2.8 million viewers. The second part airs tonight at 10 p.m.
With Live + 7 deliveries now in for Leverage’s Jan. 27 episode, the show now boasts an average of 4.6 million viewers for its first three winter episodes, as a result of its tremendous growth among DVR users. Leverage’s Jan. 13-27 episodes averaged 62% growth among viewers, 67% among adults 18-49 and 65% among adults 25-54, in a comparison of Live to Live + 7 viewing.
Tuesday night’s episode of Southland was watched by 1.3 million viewers and scored growth across the board when compared to the prior week’s episode.
Lopez Tonight’s weeklong celebration with the star-studded cast of the movie Valentine’s Day garnered the show some extra love from viewers. The show, which averaged a million viewers for the week, scored growth across the board compared to the prior week, including a 14% boost among adults 18-34.
TBS claimed all of ad-supported cable’s Top 10 sitcom telecasts for the week among adults 18-34 and nine of the Top 10 among adults 18-49, with episodes of The Office, Tyler Perry’s Meet the Browns, Seinfeld and Friends all scoring positions.
truTV enjoyed strong primetime growth compared to the same week last year, with total viewers up 18%, adults 18-34 up 24%, adults 18-49 up 17%, men 18-34 up 25% and men 18-49 up 17%.
Scoring big for the network was its Monday 9:30 p.m. telecast of Operation Repo, which became the network’s most-watched program ever, with 2.3 million viewers.
The Monday premiere of NFL Full Contact ranked among cable’s Top 5 programs in its time period with men 18-49 (446,000). It also delivered strong growth across the board when compared to the same time period last year, with total viewers up 43%, adults 18-34 up 52%, adults 18-49 up 42%, men 18-34 up 37% and men 18-49 up 42%.
Thursday’s 9 p.m. episode of The Smoking Gun Presents: World’s Dumbest… ranked among cable’s Top 5 programs in its time period in delivery of adults 18-49 (771,000).