TNT’s coverage of the NBA All-Star 2010 weekend combined with original series to help TNT rank as ad-supported cable’s #1 network in primetime delivery of viewers (2.8 million); adults 18-34 (827,000); adults 18-49 (1.5 million); adults 25-54 (1.3 million). TNT also ranked #1 in total day among adults 18-49 (740,000) and adults 25-54 (731,000).
TNT’s exclusive coverage of the 2010 NBA All-Star Game was television’s #1 program on Sunday night among men 18-34, beating NBC’s Winter Olympic coverage.
The East-West match-up was watched by 6.8 million viewers, 2.3 million adults 18-49, 3.8 million adults 18-49 and 3.3 million adults 25-54 to rank as cable’s #1 program for the month-to-date and TNT’s most-watched program for the year-to-date.
TNT’s exclusive coverage of the 2010 NBA All-Star Saturday Night was the second most-watched night in the event’s 25 year history, delivering a 3.1 national household(3.6 coverage rating), with nearly 5.5 million total viewers and 3.6 million households. It also was the #1 cable television program for the night among total viewers, households and key adult and male demos.
NBA Digital set its all-time record for video streams during the NBA All-Star weekend (Feb. 12-15) with more than 17 million, an increase of over 20% from last year’s record. The record included a single-day mark of 4.95 million video streams viewed by fans on Sunday.
The 2009-10 NBA regular season on TNT is averaging a 1.2 national household rating, up +9% for its 35 games over the 2008-09 NBA season (1.1 national household rating for 33 games). In addition, total viewers are up +3% (1,774,000 vs. 1,730,000), and households are up +4% (1,348,000 vs. 1,293,000).
TNT Source: Nielsen Media Research, Live + Same Day data. NBA Regular Season on TNT through 35 games of the 2009-2010 Season (10/27/09 - 02/11/10) vs.33 games of 2008-2009 Season (10/28/08 - 02/12/09). 2010 NBA All-Star Weekend vs. 2009, (02/12/10 - 02/14/10 vs. 02/13/09 - 02/15/09). Broadcast and Cable Prime: Saturday 8:00-11:00PM, Sunday 7:00 - 11:00PM (02/13/10 - 02/14/10).
NBA Digital data sources: Internal metrics as measured by Omniture for online and does not include traffic from China.
TNT’s Wednesday night episode of Leverage, the first of the show’s two-part season finale, was watched by 2.8 million viewers. The second part airs tonight at 10 p.m.
With Live + 7 deliveries now in for Leverage’s Jan. 27 episode, the show now boasts an average of 4.6 million viewers for its first three winter episodes, as a result of its tremendous growth among DVR users. Leverage’s Jan. 13-27 episodes averaged 62% growth among viewers, 67% among adults 18-49 and 65% among adults 25-54, in a comparison of Live to Live + 7 viewing.
Tuesday night’s episode of
’s weeklong celebration with the star-studded cast of the movie Valentine’s Day garnered the show some extra love from viewers. The show, which averaged a million viewers for the week, scored growth across the board compared to the prior week, including a 14% boost among adults 18-34.
TBS claimed all of ad-supported cable’s Top 10 sitcom telecasts for the week among adults 18-34 and nine of the Top 10 among adults 18-49, with episodes of The, Tyler Perry’s , Seinfeld and Friends all scoring positions.
truTV enjoyed strong primetime growth compared to the same week last year, with total viewers up 18%, adults 18-34 up 24%, adults 18-49 up 17%, men 18-34 up 25% and men 18-49 up 17%.
Scoring big for the network was its Monday 9:30 p.m. telecast of, which became the network’s most-watched program ever, with 2.3 million viewers.
The Monday premiere of NFL Full Contact ranked among cable’s Top 5 programs in its time period with men 18-49 (446,000). It also delivered strong growth across the board when compared to the same time period last year, with total viewers up 43%, adults 18-34 up 52%, adults 18-49 up 42%, men 18-34 up 37% and men 18-49 up 42%.
Thursday’s 9 p.m. episode of The Smoking Gun Presents: World’s Dumbest… ranked among cable’s Top 5 programs in its time period in delivery of adults 18-49 (771,000).