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TV Ratings: Idol Races Past Olympic Coverage; Lost Holds Up

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February 17th, 2010

Scoreboard FOX NBC ABC CBS Uni CW
rating: Adults 18-49 9.1/22 5.4/14 2.6/7 1.8/5 1.8/4 0.4/1
Rating: Adults 18-34 7.7/21 3.9/11 2.5/7 1.1/3 1.9/5 0.4/1
Total Viewers (million) 23.64 20.41 6.35 9.50 4.33 .86

With a six year winning streak at stake  American Idol kept the streak alive, easily beating out the Olympics every half hour between 8p-10p with both adults 18-49 and total viewers.   Between 8pm-10pm Idol averaged a 9.1/22 rating share with adults 18-49 and 24.64 million viewers.  During that same period NBC averaged a 5.1/12 rating/share with adults 18-49 and 19.74 million but for the whole night (8p-11p) NBC averaged a 5.4/14 and 20.41 million viewers

Lost held up very well with a 4.5/10 rating/share with adults 18-49 at 9pm against the games, dropping, but not too far, from last week's 4.9/12.  Considering that it not only went up against the Olympics, it also took on Idol rather than "Past Life,"  I'd say that's pretty good despite the consecutive weekly drops from the premiere.

Details:

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Time Net Show 18-49 Rating/Sh Viewers (Millons)
8:00 FOX American Idol 8.8/23 23.09
NBC Vancouver Winter Olympics 4.5/12 18.60
CBS NCIS (R) 2.3/6 11.56
ABC Lost (R) 1.5/4 4.21
CW 90210 (R) 0.4/1 0.90
9:00 FOX American Idol 9.3/22 24.19
NBC Vancouver Winter Olympics 5.6/13 20.88
ABC Lost 4.5/10 9.79
CBS NCIS: Los Angeles (R) 1.8/4 9.11
CW Melrose Place (R) 0.4/1 0.82
10:00 NBC Vancouver Winter Olympics 6.2/17 21.76
ABC The Forgotten 1.7/5 5.05
CBS The Good Wife (R) 1.4/4 7.82

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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