Season Premiere of MTV’s 16 and Pregnant Scores Series High 3.4 Million Viewers
Some shows are faring well against the Olympics. On Tuesday night the second season premiere of 16 and Pregnant delivered series highs in viewers (3.4 million) and all key demos including an 8.0 coverage rating with young women 18-24.
It was the #1 cable telecast of the day with people 12-34, females 12-34 and total viewers and more than doubled its series premiere ratings with people 12-34 and total viewers.
It was the #2 telecast (trailing only American Idol)of the day across broadcast and cable with females 12-34, and bettered the Olympics on NBC in that demo according to MTV.