ABC is Daytime’s No. 1 Network in Women 18-34 and Women 18-49

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via press release:

ABC is Daytime’s No. 1 Network in Women 18-34 and Women 18-49

Posting its 4th Straight Week of Gains, This Week is ABC Daytime’s Most-Watched Week in More Than 1 Year in Viewers and in Nearly 11 Months in Women 18-49

“The View” Delivers its Largest Total Viewer Audience in Close to 1 Year

and Largest Women 18-49 Audience in Almost 4 Months

“All My Children” Hits a 9-Month High in Women 18-34 and Women 18-49

the Week Featuring Greenlee’s Long Anticipated Reveal and

the Return of Core Characters

ABC Daytime

  • ABC ranked as Daytime’s No. 1 network in Women 18-49 (1.3 rating/877,000 – tie) and Women 18-34 (1.0 rating/327,000 –tie).
  • Growing its audience for the 4th consecutive week, this week stood as ABC Daytime’s most-watched week in more than 1 year in Total Viewers (3.23 million) and in nearly 11 months in Women 18-49 (877,000) – since weeks of 1/26/09 and 3/30/09, respectively.
  • In a week that included hot topics ranging  from post-Super Bowl reactions to press secretary Robert Gibbs, guest co-host Megan McCain and first time appearances by Jenny Sanford , Jeff Bridges (“Crazy Heart”) and Jeremy Renner (“The Hurt Locker”),  this week ranked as “The View’s” most-watched week in almost 1 year in Total Viewers (4.36 million) and in nearly 4 months in Women 18-49 (946,000) – since weeks of 3/2/09 and 11/23/09, respectively.

  • “All My Children” posted 9-month weekly highs in Women 18-34 (317,000) and Women 18-49 (802,000) – since week of 5/11/09, the week featuring Greenlee’s long anticipated reveal and the return of core characters.
  • For the second straight week, “General Hospitalranked as the week’s No. 2 program in daytime in both Women 18-34 (No. 2T – 1.0 rating/350,000) and Women 18-49 (No. 2 – 1.5 rating/976,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks

Week of February 8, 2010:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS     3.93 million        No. 1 ABC    1.3/877,000

No. 2 NBC     3.33 million        No. 1 NBC    1.3/853,000

No. 3 ABC     3.23 million No. 3 CBS    1.2/792,000


Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless   CBS             1.9/1.24 million

General Hospital ABC             1.5/976,000

The View                   ABC             1.4/946,000

Price is Right 1/2         CBS             1.3/869,000

Days of Our Lives          NBC            1.3/853,000

Source: NTI, Live + Same Day:  Week of 2/8/10. All ranks based on rating unless otherwise noted. “Price is Right” based on 11:00 a.m.-12:00 p.m. average.

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