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TV Ratings: Against Olympics Grey's Anatomy Hits Lows; Survivor Down

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February 19th, 2010

Scoreboard NBC ABC CBS Uni FOX CW
Rating/Share: Adults 18-49 7.1/19 2.5/7 2.5/7 2.2/6 1.3/4 0.7/2
Rating/Share: Adults 18-34 5.2/16 2.4/7 1.5/5 2.3/7 1.1/3 0.9/3
Total Viewers (million) 25.29 7.36 9.55 5.23 4.61 1.61

NBC easily dominated the night with coverage of the winter Olympics in Vancouver averaging 25.28 million viewers and a 7.1/19  rating share with adults 18-49.  While down significantly from Wednesday night (and Wednesday was the USA team's best outing ever, in terms of number of medals for the winter Olympics) it still crushed the mostly repeat and burn off competition.

Grey's Anatomy wasn't a repeat though and after seeing a series low last week with a 4.3 adults 18-49 rating, the Olympics poured salt on the wound and Grey's saw a new low, dropping to a 3.7 rating with the 18-49 crowd and a mere (for Grey's) 10.21 million viewers.  It will be interesting to see the DVR numbers for last night's Grey's in a few weeks.  Private Practice also dropped, to a 2.8 rating with adults 18-49, a low since moving to Thursdays.

Survivor: Heroes and Villains was down from its great premiere numbers last week when it averaged a 4.5 rating with adults 18-49 and over 14 million viewers, but still had a better night than Grey's.  In last night's one hour edition of Survivor at 8pm it scored a 3.9/11 rating/share with adults 18-49 and 11.94 million viewers overall.

New series Past Life and The Deep End fared miserably, but it always seemed like those shows were just burn off to throw under the Olympics bus. ABC and FOX might have been better off airing repeats instead.   Though ABC fared better than CBS with adults 18-34, with two hours of repeats CBS had more viewers and the same adults 18-49 rating.  The Bones rerun performed much better than Past Life, and FOX came in behind Univision for the night.  With adults 18-34, Univision came in ahead of both CBS and FOX.

Details:

Time Net Show 18-49 Rating/Sh Viewers (Millons)
8:00 NBC Vancouver Winter Olympics 6.2/18 24.17
CBS Survivor: Heroes vs. Villains 3.9/11 11.94
FOX Bones (R) 1.6/4 5.72
ABC The Deep End 1.1/3 4.26
CW The Vampire Diaries (R) 0.7/2 1.70
9:00 NBC Vancouver Winter Olympics 8.3/21 28.36
ABC Grey's Anatomy 3.7/9 10.21
CBS The Mentalist (R) 1.9/5 8.82
FOX Past Life 1.1/3 3.49
CW Supernatural (R) 0.7/2 1.53
10:00 NBC Vancouver Winter Olympics 6.8/18 23.33
ABC Private Practice 2.8/7 7.62
CBS CSI (R) 1.7/5 7.90

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Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(223) Comments - Add Yours!

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  1. Jaytrann516

    Ouch for grey’s and practice. Hope they do better after the olympics

  2. Manar

    Damn, Grey’s was really hurt. Makes me worried about DH’s ratings on Sunday. Why does ABC have to be so stupid at times?

  3. Lee

    Even against the Olympics I didn’t think Grey’s would fall that far. I’m sure the DVR numbers will be huge though.

  4. Master Moron

    It’s so nice to see The Mentalist and CSI below 2.0, even if they are reruns.

  5. 1.1 for Past Life & Deep End. That’s gotta sting.

  6. George

    As far as DVR numbers go, is there THAT many people who DVR individual episodes of a show. Most people I know (including myself) just set there DVR to record the entire season of a show.

  7. Johnny

    Survivor beat Grey’s again? Wow!

  8. Tom

    1.1s for PL and DE. Ouch. Doesn’t that 1.1 for DE flirt with ABC’s lowest new episode demo ever for a M-Thur?

    I can sort of see trying a new GA this week, but doing so with PP seems pretty ill-considered. (Unless later crossovers necessitated airing a PP as well this week.) Interesting that PP’s retention (by percentage) was higher than vs. usual competition!

  9. George, I’m not curious about how many people recorded Grey’s on their DVR, what I’m curious about is whether there will be more VIEWING. The DVR numbers don’t measure recording, only viewing. I’m curious to see whether more people (including the majority who record via season pass) watched the episode via DVR versus other episodes

  10. chrisjozo

    George,

    I DVR individual episodes. I usually only record a show if I can’t watch it live and I don’t always record the same show. For instance one week I may watch Fringe live and record Supernatural or vice versa depending on which has the more compelling storyline that week.

  11. Mega64

    It’s kinda scary that even after the Olympics are over, Survivor may end up being the strongest show on Thursday nights.

    As a fan, I’m hoping that actually happens!

  12. Jane

    I can’t even believe how late NBC pushed the men’s skating til. I stopped watching after 11pm. Looks like I wasn’t the only one. The ratings dropped off substantially after 10pm. It’s just ridiculous for NBC to keep doing this. It’s all tape delayed anyway, esp. for people on the West Coast, why couldn’t they have at least start at 7pm? All they care about is pushing the maximum eyeballs past 11pm, but they’ve turned off a lot of people. I refuse to watch a single episode of any of their shows past the Olympics, and I’ll just DVR the rest of the Olympics and watch it the next morning from now on.

  13. Samuel

    Ha ha ha ha, 1.1 for Past life and the deep end. This is CW pathetic.

  14. DenverDean

    GA — Survivor beating it last week and Survivor getting more viewers and better 18-49 is most telling.

  15. Ron

    Jane, figure skating was live and since its 3 hours behind the east coast I don’t think NBC really had much say as to when it aired. I’m sure they tried to get it into prime time as much as possible though.

  16. samantha

    I dont suppose those PL or DE numbers really matter do they if they’re just fillers?! Oh and The Deep End was already on the internet before it even aired last night, I ended up watching it yesterday afternoon and I live in the UK!

    Greys seems to be dropping with every new airing! Cant say I’m surprised though its really poor this season!

    I was wondering why they switched CSI and the Mentalist though?

  17. rob

    Wow at greys. another low. why is ABC wasting new episodes of shows during the Olympics? just save them for next month

  18. NBC really needed this boost, I really hope that it translates into ratings success in the week following the Olympics.

    I would like to see the following shows get the following ratings:

    The Office 4.3
    Parenthood 3.5
    30 Rock 3.2
    Community 2.6
    Parks and Recreation 2.5

    The Office was getting low 4′s earlier this year, hopefully it can get a spike. For Parenthood, well… as I mentioned in another post NBC just have to hope it starts strongly and doesn’t drop below 3.0 – they desperately need a new show to do well straight away. 30 Rock has had trouble retaining The Office’s audience, it deserves to get above 3.0 again. As for Community and Parks and Recreation, they are still at the stage where they can attract new viewers. They are both good programs I believe, if they can get mid 2′s I think they would retain it and hopefully build on it.

    I don’t know much about the other NBC shows besides Saturday Night Live, so I won’t comment on them.

  19. LOL at Survivor beating Grey’s. AGAIN.

  20. Tom

    abc shouldnt be wasting fresh episodes of their shows up against the Olympics. I predict that DH this sunday will receive their lowest ratings ever for a new episode. that show had been going downhill anyway so probably just as well

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