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TV Ratings: Against Olympics Grey's Anatomy Hits Lows; Survivor Down

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February 19th, 2010

Scoreboard NBC ABC CBS Uni FOX CW
Rating/Share: Adults 18-49 7.1/19 2.5/7 2.5/7 2.2/6 1.3/4 0.7/2
Rating/Share: Adults 18-34 5.2/16 2.4/7 1.5/5 2.3/7 1.1/3 0.9/3
Total Viewers (million) 25.29 7.36 9.55 5.23 4.61 1.61

NBC easily dominated the night with coverage of the winter Olympics in Vancouver averaging 25.28 million viewers and a 7.1/19  rating share with adults 18-49.  While down significantly from Wednesday night (and Wednesday was the USA team's best outing ever, in terms of number of medals for the winter Olympics) it still crushed the mostly repeat and burn off competition.

Grey's Anatomy wasn't a repeat though and after seeing a series low last week with a 4.3 adults 18-49 rating, the Olympics poured salt on the wound and Grey's saw a new low, dropping to a 3.7 rating with the 18-49 crowd and a mere (for Grey's) 10.21 million viewers.  It will be interesting to see the DVR numbers for last night's Grey's in a few weeks.  Private Practice also dropped, to a 2.8 rating with adults 18-49, a low since moving to Thursdays.

Survivor: Heroes and Villains was down from its great premiere numbers last week when it averaged a 4.5 rating with adults 18-49 and over 14 million viewers, but still had a better night than Grey's.  In last night's one hour edition of Survivor at 8pm it scored a 3.9/11 rating/share with adults 18-49 and 11.94 million viewers overall.

New series Past Life and The Deep End fared miserably, but it always seemed like those shows were just burn off to throw under the Olympics bus. ABC and FOX might have been better off airing repeats instead.   Though ABC fared better than CBS with adults 18-34, with two hours of repeats CBS had more viewers and the same adults 18-49 rating.  The Bones rerun performed much better than Past Life, and FOX came in behind Univision for the night.  With adults 18-34, Univision came in ahead of both CBS and FOX.

Details:

Time Net Show 18-49 Rating/Sh Viewers (Millons)
8:00 NBC Vancouver Winter Olympics 6.2/18 24.17
CBS Survivor: Heroes vs. Villains 3.9/11 11.94
FOX Bones (R) 1.6/4 5.72
ABC The Deep End 1.1/3 4.26
CW The Vampire Diaries (R) 0.7/2 1.70
9:00 NBC Vancouver Winter Olympics 8.3/21 28.36
ABC Grey's Anatomy 3.7/9 10.21
CBS The Mentalist (R) 1.9/5 8.82
FOX Past Life 1.1/3 3.49
CW Supernatural (R) 0.7/2 1.53
10:00 NBC Vancouver Winter Olympics 6.8/18 23.33
ABC Private Practice 2.8/7 7.62
CBS CSI (R) 1.7/5 7.90

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Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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