First 8 Nights of Olympics Average 26.2 Million; 27% Better than 2006

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via NBC:


26.2 Million Average Audience For First Eight Nights; Nearly 6 Million More and 27% Higher Than 2006 Winter Games

70 Million Watched Networks of NBC Universal on Friday; 10 Million More Than Middle Friday From The 2006 Winter Games

Mobile Usage Through 8 Days Already Surpasses Entire Beijing Games

VANCOUVER – February 20, 2010 – More than half of all Americans (157 million) have watched the Vancouver Olympics on the networks of NBC Universal through the first eight days of the Games; five million more than watched the first eight days of the 2006 Winter Games (152 million) according to data available today from The Nielsen Company.

NBCU’s Friday broadcasts were seen by 70 million total viewers, 10 million more and 17 percent higher than the middle Friday from the 2006 Games (60 million).

EIGHT-DAY AVERAGE BEST SINCE TABLOID-FUELED LILLEHAMMER GAMES: The 26.2 million average viewers for the first eight nights of the Vancouver Games is the most for a non-U.S. Winter Olympics since the *tabloid-fueled Lillehammer Games (38.3 million).  The 26.2 million is nearly 6 million more and 27 percent higher than the average viewership of the first eight nights from Torino in 2006 (20.7 million).

*Fueled by the tabloid coverage of the Nancy Kerrigan/Tonya Harding scandal.

OLYMPICS DOMINATES PRIMETIME AGAIN: After dominating performances throughout the Games in primetime, dealing American Idol its first defeat in six years on Wednesday and nearly tripling the audience of Grey’s Anatomy on Thursday, the Olympics drew 23.3 million viewers last night, which was nearly double the combined delivery of the other three major networks (CBS, Fox, ABC combined: 12.5 million).

The national household rating of 13.4/23 for Friday night is an increase of 20 percent over the first Friday night in Torino in 2006 (11.2/19).  The 14.7/24 average household rating to-date is more than two full ratings points and 20 percent higher than 2006 (12.3/20).

NBC OLYMPICS MOBILE SURGES: NBC’s Olympics Mobile platforms (WAP site and iTunes App combined), through just eight days have amassed more than 43 million page views already surpassing the total number of page views for the entire 17-day Beijing Games (34.7 million). NOTE: There is not comparison to the 2006 Winter Olympics because there was no mobile platform.

NBCOLYMPICS.COM HAS MORE USERS THAN ENTIRE 2006 WINTER GAMES: In just eight days, has delivered 25.4 million total unique users, according to Omniture, nearly 12 million more unique users and 91 percent higher than the entire 17 days of the 2006 Winter Games (13.3 million).

·      has delivered 21.8 million video streams to date – nearly 15 million more and 473% higher than Torino’s first eight days (3.8 million).


Top Five Search Terms on Yahoo for Friday, February 19:

1. Winter Olympics

2. Lindsey Vonn

3. American Idol

4. Shaun White

5. IRS


Mountain Time Zone                      20.0/33

Central Time Zone                           16.5/26

Pacific Time Zone                             16.4/30

Eastern Time Zone                          15.8/25

TOP 25 METERED MARKETS (Eight-Day Average):

1. Denver, 23.2/38

2. Milwaukee, 22.8/36

3. Salt Lake City, 22.7/38

4. Seattle, 21.3/39

5. Minneapolis, 21.2/36

6. St. Louis, 20.0/31

7. Columbus, 19.7/31

8. San Diego, 19.4/33

9. West Palm Beach, 19.3/28

10. Portland, 18.9/35

11. Nashville, 18.4/27

12. Cleveland, 18.3/29

13. Boston, 18.0/32

14. Kansas City, 17.9/27

15. Phoenix, 17.6/29

T16. Austin, 17.5/28

T16. Providence, 17.5/29

18. Washington D.C., 17.4/28

19. Ft. Myers, 17.3/28

T20. Sacramento, 17.1/31

T20. Oklahoma City, 17.1/26

T20. Tulsa, 17.1/26

23. Cincinnati, 17.0/26

T24. Indianapolis, 16.9/27

T24. Richmond, 16.9/26


1. Denver, 22.4/38

2. Salt Lake City, 21.7/38

3. Milwaukee, 19.5/31

4. Minneapolis, 19.4/35

5. West Palm Beach, 19.3/29

6. Columbus, 18.9/30

7. St. Louis, 18.7/32

8. San Diego, 18.3/31

9. Portland, 18.1/33

10. Seattle, 17.9/35

11. Ft. Myers, 17.8/30

T12. Kansas City, 17.5/27

T12. Tulsa, 17.5/25

14. Oklahoma City, 17.2/27

15. Nashville, 17.1/26

16. Hartford, 16.8/27

17. Phoenix, 16.5/26

T18. Cleveland, 16.3/26

T18. Cincinnati, 16.3/27

20. Boston, 16.2/29

21. Austin, 16.1/26

22. Providence, 15.9/26

23. Detroit, 15.6/26

24. Greenville-Spartanburg, 15.5/24

25. Norfolk, 15.4/23

NBC Universal, broadcasting its record 12th Olympics the most Olympics broadcast by any network, will present more than 835 hours of Vancouver Olympic Winter Games coverage – representing the most total hours ever for a Winter Olympics, more than the last two Winter Olympics combined, and the most live hours ever for a Winter Games. The Vancouver Games are the first Winter Olympics to be presented entirely in high definition.

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