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TV Ratings: Another Ratings Gold Medal for NBC on Saturday

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February 21st, 2010

Scoreboard NBC FOX CBS ABC
Adults 18-49: Rating/Share 6.8/21 1.6/5 0.8/3 0.8/3
Total Viewers (million) 25.41 5.03 3.96 2.50

No surprises:  NBC easily dominated the Saturday night ratings between 8pm-11pm easily beating the combined broadcast competition by more than 100% with adults 18-49 and overall viewers.  The Vancouver games averaged a 6.8 rating with adults 18-49 and 25.4 million viewers during primetime in the preliminary numbers. The numbers also improved over Friday's numbers, which were the lowest primetime ratings of the games so far (5.4 rating with adults 18-49, 23.2 million viewers).

Fox's time-tested Saturday night lineup of COPS and America's Most Wanted was a very distant second place.   Neither CBS or ABC managed to make it to even a 1.0 adults 18-49 rating, and CBS came in under 4 million average viewers and ABC was well under 3 million.

Details:

Time Net Show 18-49 Rating/Shr Viewers (Millons)
8:00 NBC Vancouver Olympics 8p-11p 6.8/21 25.41
FOX COPS (1 New, 1 Repeat) 1.7/6 5.24
ABC Movie: Harry Potter Prisoner of Azbakan (8p-11p) (R) 0.8/3 2.50
CBS Numb3rs (R) 0.5/2 2.62
9:00 FOX America's Most Wanted 1.5/4 4.83
CBS 48 Hours Mystery (9p-11p) 1.0/3 4.63

Half hour Olympic  and 48 Hour Mystery data via Marc Berman:
The Vancouver Olympic Winter Games
8:00 p.m. – Viewers: 19.85 million (#1), A18-49: 4.9/17 (#1)
8:30 p.m. – Viewers: 24.54 million (#1), A18-49: 6.4/20 (#1)
9:00 p.m. – Viewers: 27.17 million (#1), A18-49: 7.2/22 (#1)
9:30 p.m. – Viewers: 27.01 million (#1), A18-49: 7.3/22 (#1)
10:00 p.m. – Viewers: 26.65 million (#1), A18-49: 7.3/22 (#1)
10:30 p.m. – Viewers: 27.23 million (#1), A18-49: 7.9/24 (#1)

48 Hours Mystery (CBS)
9:00 p.m. – Viewers: 3.42 million (#3), A18-49: 0.7/ 2 (#4)
9:30 p.m. – Viewers: 4.07 million (#3), A18-49: 0.8/ 2 (#4)
10:00 p.m. – Viewers: 5.26 million (#2), A18-49: 1.2/ 4 (#2)
10:30 p.m. – Viewers: 5.77 million (#2), A18-49: 1.3/ 4 (#2)

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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