Analysis: 7-Eleven Gets Over $1.5 Million of Free Marketing from CBS’s Undercover Boss
via press release:
7-Eleven Makes Splash with Over $1.5 Million in Media Value on CBS’s Hit Show Undercover Boss
Philadelphia, PA February 22, 2010 – The popular convenience store chain, 7-Eleven, made a big splash this past Sunday by receiving over $1.5 million in media value on one of CBS’s newest hit shows, Undercover Boss. According to Front Row Analytics, industry leaders in media evaluation, 7-Eleven received $1,591,966 in media value through verbal mentions, signage, and uniform logos by a total of 65 sequences.
Front Row Analytics is the evaluation division of Front Row Marketing Services, an industry leader in commercial rights sales and a subsidiary of the Philadelphia, PA based sport and entertainment firm, Comcast-Spectacor.
“After only three episodes, Undercover Boss has intrigued viewers by bringing together the average employee with upper management. This show has distorted the line, at least temporarily, dividing the stereotypes of blue and white collar workers. With each episode focused around a single company and brand, it is an unbelievable opportunity for these businesses to gain valuable media exposure and impressions,” said Eric Smallwood, VP of Project Management for Front Row Marketing Services.
The next episode of Undercover Boss, which gives a sneak peak of the restaurant chain White Castle, airs Sunday, February 28th at 9:00 PM EST on CBS-TV.
With a nation watching the hit show, Undercover Boss continues to grab the attention of viewers therefore increasing the level of brand exposure for the companies which are part of this behind the scene sneak peak series. So far, this series has added valuable media exposure, as well as an increase in awareness for viewers everywhere of what these household name companies are truly like behind closed doors.
For other media evaluation success stories, check out frontrow-marketing.com
Front Row Analytics is the sponsorship evaluation and measurement arm of Front Row Marketing Services. Front Row Marketing Services, a subsidiary of Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Detroit, MI; Portland, ME; Kansas City, MO; Cleveland, OH; Miami, FL; Orlando, FL; Des Moines, IA; Fort Collins, CO; San Jose, CA; Minneapolis, MN; Albany, NY; Albuquerque, NM; Augusta, GA; Vancouver, BC; London, ON; and Birmingham, UK. Front Row generates incremental revenue for public assembly venues and stadiums, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 35 accounts.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 85 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.