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Grey's Anatomy Leads Ratings Gains, Ugly Betty, Fringe Lead % Ratings Increase By DVR

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February 22nd, 2010

Grey's Anatomy had the largest absolute ratings gain after airdate from DVR viewing, adding 1.4 adults 18-49 ratings points in the latest week of DVR viewing data (February 1-7, aka Super Bowl week). It was followed closely by The Office, House and Wednesday's American Idol, which all added 1.2 adults 18-49 ratings points.

Both Ugly Betty (now canceled) and Fringe saw their adults 18-49 ratings increase by 36% after their airdates in their Live+7 ratings. While Heroes was just behind, adding 34% to its adults 18-49 airdate ratings.

Compare any of the shows below with their networks overall average Live+7 DVR adults 18-49 ratings increases for the week in question: CW (21%), Fox (18%), CBS (14%), ABC (16%), NBC (15%).

Disclaimer: all the numbers we have seen point to a scenario where the additional days of DVR viewing beyond the Live+SD numbers play almost no role in a shows’ fate.  In a recent conversation with the head of research for a broadcast network he agreed that perhaps 10% of the viewing beyond the Live+SD period serves to increase the C+3 commercial ratings that are used to price advertising, so it's not going to save shows with bad Live+SD ratings.

Note that the tables below contain adults 18-49 demo program ratings, not millions of viewers.

To see the previous week's most DVR'd TV Shows lists click here.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (February 1-7):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate Increase from DVR Viewing % of 18-49 Viewing By DVR Post Airdate
1 GREY'S ANATOMY ABC 4.51 5.92 1.4 31% 24%
2 OFFICE NBC 3.83 5.06 1.2 32% 24%
3 HOUSE FOX 4.83 6.02 1.2 25% 20%
4 American Idol-WED FOX 7.75 8.91 1.2 15% 13%
5 LOST ABC 5.56 6.66 1.1 20% 17%
6 Modern Family ABC 3.94 4.98 1.0 26% 21%
7 American Idol-TUES FOX 8.99 9.98 1.0 11% 10%
8 Fringe FOX 2.66 3.62 1.0 36% 27%
9 Big Bang Theory CBS 5.45 6.39 0.9 17% 15%
10 THE Mentalist CBS 3.28 4.15 0.9 27% 21%
11 Criminal Minds CBS 3.85 4.72 0.9 23% 18%
12 Private Practice ABC 3.36 4.22 0.9 26% 20%
13 24 FOX 3.13 3.95 0.8 26% 21%
14 BONES FOX 3.36 4.12 0.8 23% 18%
15 CSI CBS 3.23 3.98 0.8 23% 19%
16 30 ROCK NBC 2.85 3.57 0.7 25% 20%
17 NCIS CBS 4.30 5.01 0.7 17% 14%
18 HEROES NBC 2.02 2.71 0.7 34% 25%
19 CSI: MIAMI CBS 3.69 4.35 0.7 18% 15%
20 Cougar Town ABC 2.89 3.54 0.7 22% 18%
21 Biggest Loser 9 NBC 3.72 4.36 0.6 17% 15%
22 How I Met Your Mother CBS 3.66 4.30 0.6 17% 15%
23 NCIS: LOS ANGELES CBS 3.60 4.23 0.6 18% 15%
24 Two and a Half Men CBS 5.08 5.70 0.6 12% 11%
25 CSI: NY CBS 3.43 3.99 0.6 16% 14%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (February 1-7):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate Increase from DVR Viewing % of 18-49 Viewing By DVR Post Airdate
1 UGLY BETTY ABC 1.43 1.95 0.5 36% 27%
2 Fringe FOX 2.66 3.62 1.0 36% 27%
3 HEROES NBC 2.02 2.71 0.7 34% 25%
4 OFFICE NBC 3.83 5.06 1.2 32% 24%
5 GREY'S ANATOMY ABC 4.51 5.92 1.4 31% 24%
6 Smallville CW 1.19 1.56 0.4 31% 24%
7 Supernatural CW 1.12 1.43 0.3 28% 22%
8 THE Mentalist CBS 3.28 4.15 0.9 27% 21%
9 Modern Family ABC 3.94 4.98 1.0 26% 21%
10 24 FOX 3.13 3.95 0.8 26% 21%
11 Private Practice ABC 3.36 4.22 0.9 26% 20%
12 30 ROCK NBC 2.85 3.57 0.7 25% 20%
13 HOUSE FOX 4.83 6.02 1.2 25% 20%
14 CSI CBS 3.23 3.98 0.8 23% 19%
15 COMMUNITY NBC 2.25 2.76 0.5 23% 18%
16 BONES FOX 3.36 4.12 0.8 23% 18%
17 Criminal Minds CBS 3.85 4.72 0.9 23% 18%
18 Cougar Town ABC 2.89 3.54 0.7 22% 18%
19 MEDIUM CBS 2.15 2.62 0.5 22% 18%
20 CHUCK NBC 2.44 2.97 0.5 22% 18%
21 Human Target FOX 2.39 2.89 0.5 21% 17%
22 Vampire Diaries CW 1.86 2.24 0.4 20% 17%
23 LOST ABC 5.56 6.66 1.1 20% 17%
24 DEEP END, THE ABC 1.32 1.58 0.3 20% 16%
25 One Tree Hill CW 1.04 1.24 0.2 19% 16%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

% of All Adults 18-49 Viewing By DVR Past Airdate - Of the total viewing of that particular episode, what percentage was done via DVR.

Because of emerging practices in the TV media, and our access to the relevant data, we're making a pretty fundamental change in the way we present DVR data. Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, plus our access to Live ratings is somewhat erratic and restricted. While there are both positive and negative aspects to basing increases on Live+SD, after discussion, Robert and I decided to make the change.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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