TV Ratings: Winter Olympics Golden; Undercover Boss Buries Housewives
With the USA continuing to win medals in Vancouver, of course the Winter Olympics won the Sunday night ratings battle, while CBS’s Undercover Boss remained strong. The rest of the primetime competition recovered a bit from last Sunday.
The Winter Olympics 5.7 rating for adults 18-49 on Sunday night was up 4% from the same night of the Torino (2006) games, but down 19% from last Sunday’s telecast.
While still down vs. its season averages, Fox’s line up recovered substantially from last Sunday with The Simpsons up 15% to a 3.0 rating, The Cleveland Show up 17% to a 2.8 rating and American Dad up 12% to a 2.8 rating. Update: There was a short NASCAR overrun into the 7pm half hour in the East/Central.
While Extreme Makeover: Home Edition was up sharply (32%) vs. last Sunday to a 2.5 rating, the rest of ABC’s lineup was held down by the Olympics. Desperate Housewives 3.7 rating matched its series low rating from 1/31/10. Brother & Sisters recovered a bit (+4%) to a 2.5 rating vs. 1/31/10.
Undercover Boss continues to be a star for CBS. It fell just 8% from last week to a still strong 4.8 rating. Amazing Race was up 4% to a 2.9 rating, and even Cold Case was up 10% to a 2.3 rating.
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|7:00||NBC||XXI Winter Olympics||4.2||12||16.583|
|ABC||America’s Funniest Home Videos||1.8||5||6.848|
|FOX||NASCAR overrun/Til Death||1.5||5||4.249|
|7:30||NBC||XXI Winter Olympics||5.3||15||20.645|
|ABC||America’s Funniest Home Videos||2.3||7||8.301|
|8:00||NBC||XXI Winter Olympics||6.0||15||24.662|
|CBS||Amazing Race 16||2.8||7||9.119|
|ABC||Extreme Makeover: Home Edition||2.3||6||7.691|
|8:30||NBC||XXI Winter Olympics||6.6||16||26.033|
|CBS||Amazing Race 16||2.9||7||9.059|
|FOX||The Cleveland Show||2.8||7||5.597|
|ABC||Extreme Makeover: Home Edition||2.6||6||8.290|
|9:00||NBC||XXI Winter Olympics||6.6||15||25.971|
|FOX||Family Guy (repeat)||3.1||7||6.299|
|9:30||NBC||XXI Winter Olympics||5.7||13||23.362|
|10:00||NBC||XXI Winter Olympics||5.5||14||21.546|
|ABC||Brothers & Sisters||2.6||7||8.236|
|10:30||NBC||XXI Winter Olympics||5.4||15||20.530|
|ABC||Brothers & Sisters||2.4||7||7.619|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.