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TV Ratings: Winter Olympics Golden; Undercover Boss Buries Housewives

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February 22nd, 2010


Scoreboard NBC CBS ABC FOX Uni
Adults 18-49: Rating/Share 5.7/14 2.9/7 2.7/7 2.4/6 0.9/2
Adults 18-34: Rating/Share 3.9/12 2.0/6 1.9/6 2.6/8 0.9/3
Total Viewers (million) 22.416 10.674 8.568 5.130 2.248

With the USA continuing to win medals in Vancouver, of course the Winter Olympics won the Sunday night ratings battle, while CBS's Undercover Boss remained strong. The rest of the primetime competition recovered a bit from last Sunday.

The Winter Olympics 5.7 rating for adults 18-49 on Sunday night was up 4% from the same night of the Torino (2006) games, but down 19% from last Sunday's telecast.

While still down vs. its season averages, Fox's line up recovered substantially from last Sunday with The Simpsons up 15% to a 3.0 rating, The Cleveland Show up 17% to a 2.8 rating and American Dad up 12% to a 2.8 rating. Update: There was a short NASCAR overrun into the 7pm half hour in the East/Central.

While Extreme Makeover: Home Edition was up sharply (32%) vs. last Sunday to a 2.5 rating, the rest of ABC's lineup was held down by the Olympics. Desperate Housewives 3.7 rating matched its series low rating from 1/31/10. Brother & Sisters recovered a bit (+4%) to a 2.5 rating vs. 1/31/10.

Undercover Boss continues to be a star for CBS. It fell just 8% from last week to a still strong 4.8 rating. Amazing Race was up 4% to a 2.9 rating, and even Cold Case was up 10% to a 2.3 rating.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 NBC XXI Winter Olympics 4.2 12 16.583
ABC America's Funniest Home Videos 1.8 5 6.848
CBS 60 Minutes 1.7 5 10.984
FOX NASCAR overrun/Til Death 1.5 5 4.249
7:30 NBC XXI Winter Olympics 5.3 15 20.645
ABC America's Funniest Home Videos 2.3 7 8.301
CBS 60 Minutes 1.9 5 11.530
FOX Til Death 1.2 3 2.909
8:00 NBC XXI Winter Olympics 6.0 15 24.662
FOX The Simpsons 3.0 8 6.082
CBS Amazing Race 16 2.8 7 9.119
ABC Extreme Makeover: Home Edition 2.3 6 7.691
8:30 NBC XXI Winter Olympics 6.6 16 26.033
CBS Amazing Race 16 2.9 7 9.059
FOX The Cleveland Show 2.8 7 5.597
ABC Extreme Makeover: Home Edition 2.6 6 8.290
9:00 NBC XXI Winter Olympics 6.6 15 25.971
CBS Undercover Boss 4.3 10 12.556
ABC Desperate Housewives 3.7 9 10.962
FOX Family Guy (repeat) 3.1 7 6.299
9:30 NBC XXI Winter Olympics 5.7 13 23.362
CBS Undercover Boss 5.2 12 14.624
ABC Desperate Housewives 3.6 8 10.745
FOX American Dad 2.8 6 5.643
10:00 NBC XXI Winter Olympics 5.5 14 21.546
ABC Brothers & Sisters 2.6 7 8.236
CBS Cold Case 2.4 6 9.075
10:30 NBC XXI Winter Olympics 5.4 15 20.530
ABC Brothers & Sisters 2.4 7 7.619
CBS Cold Case 2.2 6 8.443

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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