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Cable ratings: USA vs. Canada Hockey Tops Weekly Cable Viewing

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February 23rd, 2010

Hockey #1! Hockey.  Yeah, baby.  I'll say it again, HOCKEY!  The "tremendously tremendous" (and it was) Olympic hockey match-up where the USA upset Canada on Sunday night was the week's most-watched program on cable.    Hockey and "most-watched" rarely get into the same sentence around here.

Hockey and the post-game coverage catapulted MSNBC to the top 2 slots for the week, beating out WWE Monday Night Raw and the Keeping up With the Kardashian's season finale.  SpongeBob absorbed nine out of the top 25, and NCIS reruns took five of the top 25 slots.

Top 25  cable shows for the week ending February 21, 2010:

Rank Shows NET DAY( Time Viewers Live+SD (000)
1 W OLY PRIME MSNB Sun 07:45P-09:55P 8,221
2 W OLY PRIME POST MSNB Sun 09:55P-10:08P 6,477
3 WWE Entertainment USA Mon 10:00P-11:06P 5,111
4 WWE Entertainment USA Mon 09:00P-10:00P 4,807
5 KEEPING UP KARDASHIANS EN Sun 10:00P-10:30P 4,807
6 NCIS USA Mon 07:00P-08:00P 4,715
7 PENGUINS NAN Mon 08:00P-08:30P 4,599
8 Hannah Montana DSNY Sun 08:00P-08:30P 4,495
9 SpongeBob NICK Mon 10:30A-11:00A 4,385
10 STARSTRUCK DSNY Mon 06:30P-08:00P 4,367
11 SpongeBob NICK Sat 11:30A-12:00P 4,312
12 SpongeBob NICK Mon 10:00A-10:30A 4,228
13 SpongeBob NICK Sat 09:30A-10:00A 4,185
14 NCIS USA Mon 06:00P-07:00P 4,152
15 Burn Notice USA Thu 10:00P-11:00P 4,117
16 Pawn Stars HIST Mon 10:30P-11:00P 4,107
17 SpongeBob NICK Sat 11:00A-11:30A 4,054
18 NCIS USA Wed 08:00P-09:00P 4,047
19 NCIS USA Sat 10:00P-11:00P 3,995
20 PENGUINS OF MADAGASCAR NICK Sat 10:00A-10:30A 3,950
21 SpongeBob NICK Sat 09:00A-09:30A 3,906
22 Pawn Stars HIST Mon 10:00P-10:30P 3,891
23 NCIS USA Wed 07:00P-08:00P 3,882
24 iCarly NICK Mon 05:00P-05:30P 3,790
25 SpongeBob NICK Mon 05:30P-06:00P 3,788

=

Separately, we have already posted a bit of stuff that isn't on the list above( Damages, Psych and Leverage among them) and even Starz' Spartacus: Blood and Sand and FX's Archer, and Syfy's Caprica.

Unfortunately we can't post everything,  but we post quite a bit, so in addition to the recommendations for finding cable ratings below, I also recommend our site's search feature near the top right of the site.

We always post whatever specific show data we received directly and see via press release or other trade publications.  You can  subscribe to our RSS feed and  you can also follow @TravisYanan on Twitter.  During the week he usually posts some (not all) cable results for each weekday, usually late in the afternoon on the east coast (and Friday night data isn't posted until Monday) and he posts the links to that info on his Twitter account to the info on Marc Berman's PI Forums.

You should also follow @TVBill (it's not Bill Gorman, but he is a TV ratings junkie and sometimes posts cable ratings info. You can also follow me on Twitter, sometimes I will post some cable ratings, though I am not taking requests there...

Nielsen Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.  All ratings above Live+SD (live viewing plus same day DVR viewing)

(140) Comments - Add Yours!

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  1. cb1202

    talk about spongebob domination, 7 of 25 not bad. were any of those new episodes? I know it doesnt matter much to the kids that watch it though.

  2. MapleLeafer

    Finally hockey dominates the cable landscape like it was made to be.

  3. So Cal

    Pawn Stars is huge!

  4. Schmoker

    I have zero interest in hockey, even with my new 50 inch HDTV, but I do watch Olympic hockey. I think it must have something to do with the larger rinks and less fighting, but for some reason I enjoy watching me some hockey during the Olympics, and it has nothing to do with rooting for a particular country. I just actually enjoy the games themselves, yet when I try and the NHL on TV, I just fall asleep.

  5. David

    Actually, the hockey rinks this year were NHL dimensions, not dimensions used in Europe. Only 80 feet wide as opposed to 100 feet.

  6. Ryan

    The olympics is the only time that liberal biased station MSNBC will see ratings like that.

  7. rinkratjim

    The rink size in Vancouver is 85 x 200, the regulation size of NHL rinks.

  8. Kevin

    Anybody know where the info on “Damages” is posted? Can’t find anything from today.
    Couldn’t find it by searching, either.

  9. Holly

    What happened? We had a nice three-show battle going with iCarly, Spongebob, and NCIS, but iCarly nearly dropped out this week.

  10. Holly

    @Kevin,

    If you mean the numbers from last night, they aren’t out yet.

    If you mean from last week,
    http://tvbythenumbers.com/2010/02/17/damages-crushed-by-the-kardashians/42296

  11. Kevin

    Yeah, I meant last night. Robert said above that:
    “Separately, we have already posted a bit of stuff that isn’t on the list above( Damages, Psych and Leverage among them)”
    but I couldn’t find the Damages info.

  12. Schmoker

    So, the rink is the same. Has it always been that way? The only game I watched so far this year for a majority of it was USA-Canada, although I have seen bits and pieces of other games, and the style seems different from NHL hockey.

    Is that my imagination? Or is that my imagination based on filling in blanks from previous Olympics where the rink was larger? Or was the rink never larger, and I’m just way off base?

    Anyway, I watch the NHL and snooze, and I watch the Olympics and am interested somewhat (meaning I snooze less).

    I have nothing against hockey, but I come from an area of the country where hockey is nearly nonexistent. Zero exposure to it my whole life is probably why I never was able to get into it, but maybe it is just the aura of the Olympics that makes it more watchable to me, rather than any difference in rink size or playing style.

  13. Josh

    Now only if Vs. would get the same ratings..

  14. Schmoker, 2010 is the first Olympic tournament with the smaller, NHL-size rink. Prior tournaments used the larger international-size rink. The International Hockey Federation said since 52 percent of the Olympic players are in the NHL, they’ll be more used to their size of ice.

  15. Blazermaniac

    Finally, MSNBC has a program in prime time that people actually watched. Of course, it was Olympic Hockey & not the other crap that MSNBC has on at that time. I can’t wait to hear Olberdork talk about an 8:00 PM show tahat people watched. Of course, he will say that it was for “Countdown to no Ratings”.

  16. Schmoker

    Last night I really paid attention and could tell that rink size was not what I remember from the past. I’m about as hockey illiterate as you can get.

    Is there something else that is different? Rules? Style of play?

  17. capsnumber1

    @Schmoker

    Yes, there are a few differences, but overall it is about the same as the NHL. The differences include:

    -Automatic icing – in the NHL a player must touch the puck to get an icing call, in international/Olympic hockey, as soon as the puck crosses the goal line it is icing automatically.

    -Crease violations – if a player enters the goal crease (blue area around the net) before the puck the play is blown dead. In the NHL you can stand in the crease at any time.

    -During a shootout, the first three players that shoot must be different, but after that you can use the same player as many times as you want. In the NHL you must always use a different player.

    -No trapezoid beind the net – In the NHL the goalie can only play the puck when he is outside of the goal crease in the trapezoid area behind the net or when he is in front of the goal line. In Olympic hockey he can play it anywhere.

    I think those are the basic differences…I am probably missing a few.

  18. D, B. Wells

    Way to go U.S.A. hockey

  19. D, B. Wells

    capsnumber1 , you forgot it is bigger ice

  20. D, B. Wells

    supposed to be bigger anyway

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