via press release:
NICKELODEON’S THE PENGUINS OF MADAGASCAR RANKS AS THIS WEEK’S TOP KIDS TELECAST ON ALL TV
Nickelodeon Finishes Week with a Clean Sweep among Basic Cable Nets
with Kids and Total Viewers in Total Day
The Penguins of Madagascar Presidents Day special, “Dr. Blowhole’s Revenge,” guest-starring Neil Patrick Harris (Monday, Feb. 15, 8 p.m., ET/PT), topped all TV for the week with kids 2-11 (8.3/2.9 million) and kids 6-11 (9.9/2.1 million). The Penguins special also ranked among the top 10 telecasts (#6) on basic cable with total viewers (4.6 million) for the week. Year to date, The Penguins of Madagascar ranks as the number-two animated series on broadcast and basic cable with kids 2-11 and kids 6-11 (Source: NMR, Live + 7 Day, 12/28/09 – 2/7/10, Live + Same Day 2/8/10-2/21/10), second only to SpongeBob SquarePants.
Nickelodeon closed the week (2/15/10–2/21/10) as the number-one basic cable network in total day with kids 2-11 (3.8/1.3 million), kids 6-11 (3.3/706,000), and total viewers (2.4 million).
The Penguins of Madagascar (Feb. 15, 8 p.m. ET/PT) and SpongeBob SquarePants (Feb.15, 10:30 a.m. and 5:30 p.m. ET/PT) scored the top two animated telecasts on all TV for the week with kids 2-11 (8.3/2.9 million and 7.5/2.7 million, respectively) and kids 6-11 (9.9/2.1 million and 7.0/1.5 million, respectively).
TeenNick, Nickelodeon’s 24-hour TV network exclusively for and about teens, scored its most-watched week ever with total viewers, posting double-digit gains over last year’s like time period.
Additionally, the premiere of School Gyrls one-hour TV movie (Sunday, Feb. 20, 7 p.m. ET/PT) ranked as broadcast and basic cable’s number-one telecast with kids 2-11 (4.2/1.5 million) in its 7-8 p.m. time period and drew 2.9 million total viewers (+10%).