Original series and a strong start to the second half of the NBA season gave TNT a victory as ad-supported cable’s #1 network among adults 25-54 in total day (672,000).
TNT’s hit series Leverage wrapped up its second season with 2.8 million viewers and 2.1 million households (Live + Same Day) tuning in for the season finale last Wednesday.
For the second season overall, Leverage averaged 3.3 million viewers and 2.5 million households in Live + Same Day deliveries, up 6% and 8%, respectively, when compared to the show’s first season.
Leverage’s season-to-season growth is expected to climb even more when final Live + 7 figures are available, because Leverage’s boost from DVR users is running significantly higher for the second season than it did for the first season. Leverage’s second season lift is 56% among viewers and 48% among households, when comparing Live to Live + 7 Day viewing. By comparison, season one saw growth of 40% among viewers and 35% among households in time-shifted viewing. The growth difference is even greater among key adult demos.
With Live + 7 deliveries now in for Leverage’s Feb. 3 episode, the show has climbed to an average of 4.5 million viewers and 3.2 million households for its first four winter episodes, as well as for the first 13 episodes of its second season overall.
TNT’s critically acclaimed hitaveraged 2.1 million viewers and 1.7 million households last Monday for the penultimate episode of its first season.
Live + 7 deliveries of the Feb. 1 episode ofshow that episode getting a extraordinary boost, with total viewers up 72% and households up 62% when comparing Live + 7 viewing to Live.
Overall, through its first eight episodes,has averaged 4.4 million viewers and 3.2 million households in Live + 7 viewing.
The 2009-10 NBA regular season on TNT continues to experience solid growth, averaging a 1.2 national household, up 9% over the first 37 games of the 2008-09 NBA season (1.1 national household rating). In addition, total viewers are up 6% (1,792,000 vs. 1,698,000), and households are up 7% (1,362,000 vs. 1,272,000). TNT has also seen significant increases in key demos, with adults 18-34 up 6% (571,000 vs. 539,000) and men 18-34 up 4% (413,000 vs. 397,000) over last year.
Source: Nielsen Media Research, Live + Same Day data. NBA Regular Season on TNT through 37 games of the 2009-2010 Season (10/27/09 - 02/18/10) vs. Season-to-Date 35 games of 2008-2009 Season (10/28/08 - 02/19/09).
Riding a wave of strong sitcoms and movies, TBS ranked as ad-supported cable’s #1 network for the week in primetime delivery of adults 18-34 (566,000).
TBS scored ad-supported cable’s Top 10 sitcom telecasts for the week among adults 18-34 and adults 18-49, with The, Tyler Perry’s , Tyler Perry’s House of Payne and Seinfeld.
Enjoying another solid week, truTV garnered Top 10 ad-supported cable rankings in primetime delivery of adults 18-49 (604,000); men 18-34 (144,000); and M18-49 (338,000). The network enjoyed strong growth when compared to the same week last year, with total viewers up 8%, adults 18-34 up 27%, adults 18-49 up 25%, men 18-34 up 32% and men 18-49 up 26%.
Several original series performed exceptionally well in their time periods:
(Monday at 9:30 p.m.) ranked among cable’s Top 5 entertainment programs in its time period in delivery of total viewers (1.9 million); adults 18-49 (1,036,000); men 18-34 (267,000); and men 18-49 (576,000).
Most Daring (Wednesday at 9 p.m.) was among cable’s Top 5 entertainment programs in its time period in delivery of total viewers (1.4 million); adults 18-49 (751,000); and men 18-49 (442,000).
The Smoking Gun Presents: World’s Dumbest… (Thursday at 9 p.m.) ranked among cable’s Top 5 entertainment program in its time period in delivery of adults 18-49 (893,000); men 18-34 (288,000); and men 18-49 (537,000).