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TV Ratings: Olympics Not As Golden, The Bachelor Down Slightly; One Tree Hill Rises

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February 23rd, 2010

Scoreboard NBC ABC CBS FOX Uni CW
Adults 18-49: rating/Share 5.4/14 3.0/8 2.5/7 2.4/6 1.6/4 0.9/2
Adults 18-34: Rating/Share 3.8/11 2.7/8 1.8/5 2.0/6 1.7/5 1.3/4
Total Viewers (million) 21.07 9.20 7.79 7.44 3.98 2.09

With continued coverage of the winter Olympics in Vancouver, NBC's victory was never in doubt, but its results and margin of victory weren't as impressive as the previous Monday.    NBC was down 25% versus last Monday's 7.2 adults 18-49 rating in primetime and down 21% versus the same night in Torino four years ago.

Last night's schedule was exactly the same as last Mondays, where the only new programming besides the Olympics was The Bachelor: On The Wings of Love and 24, plus the CW's lineup of One Tree Hill and Life Unexpected.

Viewing was down at ABC and for the CBS repeats too. Though The Bachelor held up well it was down 5% versus last week (though apparently it was a special "The Bachelor: Women Tell All" episode).

24 improved slightly versus last week's 2.7 preliminary rating for adults 18-49, rising to a 2.8.

One Tree Hill was up as well,  and Life Unexpected, though flat with adults 18-49 was up in the demos CW cares more about, having its best performance with women 18-34 (1.7 rating) in three weeks by matching its ratings from February 1.  Life Unexpected was up 20% in adults 18-34 from last week and One Tree Hill was up 27% in adults 18-34.

Details:

Time Net Show 18-49 Rating/Sh Viewers (Millons)
8:00 NBC Vancouver Winter Olympics 4.9/13 20.36
ABC The Bachelor: On The Wings of Love 3.6/10 10.84
CBS How I Met Your Mother  (R) 2.2/6 6.12
FOX House (R) 2.1/6 6.14
CW One Tree Hill 1.0/3 2.22
8:30 CBS Accidentally on Purpose  (R) 1.9/5 5.32
9:00 NBC Vancouver Winter Olympics 5.5/13 21.58
ABC The Bachelor: On The Wings of Love 4.2/10 11.62
CBS Two and a Half Men  (R) 3.3/8 10.27
FOX 24 2.8/7 8.73
CW Life Unexpected 0.9/2 1.96
9:30 CBS The Big Bang Theory (R) 3.3/8 9.13
10:00 NBC Vancouver Winter Olympics 5.6/15 21.27
CBS CSI: Miami (R) 2.2/6 7.95
ABC Castle (R) 1.3/4 5.14

You can see TV ratings from other recent Overnight ratings reports here.

All numbers are Live+SD.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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