Charlie Sheen’s In Rehab; What Does It Mean For CBS And Two And A Half Men?
Anyone with any exposure to popular media knows that Charlie Sheen has gone into rehab, but what does it mean for Two And A Half Men and CBS?
Eighteen episodes of “Two and a Half Men” have already been taped, a CBS spokesman said, and 15 have aired. The network had ordered 24 episodes of the program; a typical season-length order for a network show is 22 episodes.
And if Mr. Sheen were to come back within a few weeks, the network could simply truncate the order and still meet advertisers’ expectations. Even if Mr. Sheen’s troubles grow more protracted, CBS could take one of its other Monday comedies — “The Big Bang Theory” has shown solid growth over two seasons — and make that the anchor at 9 p.m. rather than “Men,” and place “Men” repeats elsewhere on that evening’s schedule.
via Advertising Age.
Unless something wacky happens that carries over past this season, the downside for CBS is only the potential loss of 6 new episodes of Two And A Half Men, presumably they’d substitute 6 repeats in their place.
Two And A Half Men has averaged a 4.89 adults 18-49 rating for new episodes this season, and a 3.30 rating for repeats, not a huge drop off, although if, as Ad Age wonders, they put the repeats in a different timeslot, they would likely have additional ratings loss.
The idea that his rating would suffer because he went into rehab because people would stop watching? Nonsense.